Nando's SWOT analysis
Nadon’s
1. SWOT analysis of Nadon
a) Strength
1. Renowned Global chain with over 750 restaurants in over 40 countries
2. Nandos’ Flame Grilled Peri Peri Chicken is believed to be unique and the best in the world. Can choose spicy level.
3. Nando’s chicken are considered as healthy along with the superior taste as well
4. Franchisee model has allowed Nando’s to expand rapidly in global markets
5. Reasonable pricing for quality product
b) Weakness
1. Lack of marketing activities and since that a low local recognition. Low brand visibility
2. Absolute focus on Chicken reduces the inflow of old customer. Weak R&D.
3. Parent company IRL’s financial trouble reduces the expansion plans of Nando’s across Indian Market
c) Opportunity
1. Innovate with new items and market them as well along with Chicken
2. Hotel Industry is forecasted to grow in double digit figures, which presents a significant opportunity to Nandos
3. Online Market
d) Threat
1. Intense competition from other international player in Singapore market.
2. Growth in number of players is more than the growth of the demand itself and it will lead to further competition and reduce overall profitability of the industry
Speaking of best grilled chicken in the world, Nando’s Peri-Peri chicken must be one of the strongest competitors. After the company was founded in 1987, Nando’s has already operated 1000 outlets in 24 countries across 5 continents and contributed US$650 million of profit in 2012. With its global reputation and experience operating franchise in overseas, the company can easily copy and introduce their idea into Singapore market.
To be believed the world’s best and unique grilled chicken dish, Nando’s signature dish Peri-Peri chicken is well recognized by its special variety of chili sauce including lemon and herb, Mango and Lime, medium, hot and extra hot. All Nando's chicken is Red Tractor assured, having met high standards of food safety, animal welfare and
1. SWOT analysis of Nadon
a) Strength
1. Renowned Global chain with over 750 restaurants in over 40 countries
2. Nandos’ Flame Grilled Peri Peri Chicken is believed to be unique and the best in the world. Can choose spicy level.
3. Nando’s chicken are considered as healthy along with the superior taste as well
4. Franchisee model has allowed Nando’s to expand rapidly in global markets
5. Reasonable pricing for quality product
b) Weakness
1. Lack of marketing activities and since that a low local recognition. Low brand visibility
2. Absolute focus on Chicken reduces the inflow of old customer. Weak R&D.
3. Parent company IRL’s financial trouble reduces the expansion plans of Nando’s across Indian Market
c) Opportunity
1. Innovate with new items and market them as well along with Chicken
2. Hotel Industry is forecasted to grow in double digit figures, which presents a significant opportunity to Nandos
3. Online Market
d) Threat
1. Intense competition from other international player in Singapore market.
2. Growth in number of players is more than the growth of the demand itself and it will lead to further competition and reduce overall profitability of the industry
Speaking of best grilled chicken in the world, Nando’s Peri-Peri chicken must be one of the strongest competitors. After the company was founded in 1987, Nando’s has already operated 1000 outlets in 24 countries across 5 continents and contributed US$650 million of profit in 2012. With its global reputation and experience operating franchise in overseas, the company can easily copy and introduce their idea into Singapore market.
To be believed the world’s best and unique grilled chicken dish, Nando’s signature dish Peri-Peri chicken is well recognized by its special variety of chili sauce including lemon and herb, Mango and Lime, medium, hot and extra hot. All Nando's chicken is Red Tractor assured, having met high standards of food safety, animal welfare and