Nandos Analysis

Table of Contents:

|Serial |Topics |
| | |
|1 |Introduction |
|1.1 |Origins |
|1.2 |Objectives |
|1.3 |Scope |
|1.4 |Limitations |
|1.5 |Methodology |
|2 |Background of Nando’s |
|2.1 |Basic Information |
|2.2 |Different models of Nandos’s food |
|3 |Analysis of Consumer Behavior |
|3.1 |Profile of Target Market |
|3.2 |Memory |
|3.3 |Positioning of Nando’s |
|3.4 |Perpetual Mapping |
|3.5 |Attitude