Nanndos

Nando’s Analysis

Nando’s Brief Background

Nando’s was founded in 1987 in the Johannesburg suburb of Rosettenville when a Portuguese man by the name of Fernando Duarte, took his entrepreneur friend, Robert Brozin, to a Portuguese takeaway called Chickenland for a meal. After trying the chicken, cooked in Piri Piri, and discovering a new passion, they bought the restaurant for an estimated R80 000. They later renamed the restaurant Nando's, after Fernando's first born son. After two years of being successfully run, the restaurant expanded to four outlets: three in Johannesburg and one in Portugal. Nando’s now has over 1000 stores across 30 countries, where over 300 are found locally – it is the sixth biggest food franchise in South Africa.
On a set date each month NAS artists meet representatives of Yellowwoods Art, each of the artist brings along their own most recent experimental work which has been created on NAS canvases supplied to the artists, as part of the programme, for which artists are paid a fee depending on the size of the canvas and quality they deliver. It allows those artists to earn a decent and regular income each month. “We receive affordable, quality artworks for our restaurants and the artists gain financial security. It's a beautiful mutual exchange.” Kirsten Niehaus, Nando's Internal Communication, Art Initiative - Strategy, Communication & Marketing. Nando’s Artist Society was recently rewarded the Silver Loerie for ‘doing good while doing
Creative Block

The creative block programme is designed to provide a platform, on which both emerging and established South African artists can showcase their art globally. These artists are provided with blank wooden blocks of various sizes, which are then to be transformed into a piece of art. These artworks are then submitted to Nando’s for critique, and then the best are selected and purchased for resale. Each of the blocks are unique, signed by the artist and numbered.
The purpose of the programme is to not only provide artists with a stable income, but to allow them to share their unique story and technical style with others around the world. There are more than 250 artists contributing to the programme. The impact of the Creative Block is truly felt when these individual artworks come together to become a larger, collective work of art.

3. Nando’s Chicken Run

While the previous two programmes consisted of artists having to submit their work to Nando’s, this particular programme works differently. Every month, curators from the Nando’s Art Initiative, tour artist's studios across South Africa, scouting for interesting, unique and contemporary pieces of art work, to add to the collection. This programme offers valuable critique that builds skills and confidence. During the visits , curators make on-the-spot offers to buy artworks or even entire collections, if the offers are accepted, artists are paid in full on the same day. The artworks are then shipped to various