SYNOPSIS OF SUMMER PROJECT
Work Title:
Transformation of “Mahindra & Mahindra” from Farm making equipment to Sports utility vehicle manufacturing Company.
Key Questions:
To know the various factors behind the success story of Mahindra & Mahindra in Farm making equipment as well as Sports utility vehicle (e.g. Scorpio).
Aim:
To know the marketing strategies implemented by “Mahindra & Mahindra” behind its successful transformation from Farm making equipment to Sports utility vehicle (e.g. Scorpio).
Objective:
• To know how the successful transformation occurred in “Mahindra & Mahindra”.
• To know how they become one of the market leader in sports utility vehicle.
• To do various marketing strategy analysis in order to get a clear view about the success of Scorpio – a sports utility vehicle & also competitor analysis with TATA Motors.
Purpose & Scope of the study:
In present automobile market “Mahindra & Mahindra” has become one of the
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Research Methodology:
The project report is made by SWOT Analysis, PEST Analysis, Porters five forces model, Competitor Analysis, FAB Analysis.
Sources of Data:
The project activity requires both primary and secondary data.
• Primary data collection: Interviewing the various users of Scorpio and farm equipments of “Mahindra & Mahindra” and also users of TATA Motors.
• Secondary data collection: Further the study also depends upon secondary sources like journals, magazines, internet etc.
Tools or, methods