In my opinion Nardelli, during the years he was The Home Depot’s CEO, did an overall great job. The changes he introduced to the business model were necessary to help The Home Depot to keep growing in the right direction. The Home Depot, at the time Nardelli was appointed CEO, was a company with an old style management and operations that could have compromised the future of the company. Nardelli focused on and achieved increasing sales and profitability, by 2006 sales had doubled from $45.7 in 2000 to $90.8, and profits had more than doubled from 2000 to 2005 to $5.8 billion. Among all the changes he made, the ones that had …show more content…
the biggest impact were:
• Geographic expansion: Nardelli brought the company to Mexico were it went from zero to number one.
• Diversification: he expanded the wholesale business with the creation of Home Depot Supply, which provided products and services to professional customers.
• Cost cutting measures: he centralized Home Depot’s merchandising and purchasing which lead to an improvement of the buyer power with suppliers and better deals extending payment terms from 30 to 45 or 50 days.
He also took the decision to switch full time store employees to part time employees and to reduce the number of employees in the stores. This had actually a negative impact as it certainly contributed to the erosion of the share price during the years and it actually cost Nardelli his job.
2. How did Nardelli’s changes affect profitability, labor productivity, and customer service? What metrics would you use to assess these impacts?
The main change that Nardelli introduced that affected profitability was the centralization of the merchandising and purchasing. It is true that before 2000 the store managers were able to be closer to customers and to decide what products stock in the stores, but at the same time that was highly inefficient from an operational point of view, leading to a mismanagement of stock levels. Thanks to Nardelli’s new centralized approach the company was able to eliminate almost 20,000 unprofitable items and to introduce other higher priced, higher-end products which contributed to increase sales and eventually …show more content…
profits.
Nardelli improved labor productivity thanks to heavy investments in information technology as the company was lagging behind its competitors.
He started the Front End Accuracy and Service Transformation (FAST) initiative, through which all stores were equipped with new point of sales terminals with touch screens. Other measures taken by Nardelli that contributed improved productivity were:
• Introduction of self check out registers.
• Standardizing of in-store logistic activities.
• Introduction of cordless scan guns.
• Six Sigma Approach.
As mentioned above, Nardelli actually worsen the Customer service since he started his job, mainly switching the full time store employees to part time employees.
The result was that customers were unhappy about the level of customer service since the part time employees were not enough prepared as the full time workers. This eventually led to the share price erosion during the years.
Some of the metrics used by Nardelli to measure the productivity were pallets per hour for the monitoring of the freight flow process and inventory velocity to measure the length of time it took for products to flow through stores. He also used other sort of performance metrics such as financial, operational, customer and people skills metrics. He definitively should have monitored closer the customer satisfaction and people skills to avoid the problems he had at the end of his career with Home Depot.
3. Did Nardelli’s emphasis on process discipline cause the decline in customer service?
In my opinion Nardelli’s emphasis on process discipline improved the store operations performance and could have possibly even improved the customer service. The reason of its decline was purely determined by the switching the full time store employees to part time
employees.