Narrative and Media Studies

DECLARATION

I, Raylene Roberta Ogle the undersigned, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of reference techniques.

I have read and understood Tutorial Letter CMNALLE/301 regarding technical and presentation requirements, referencing techniques and plagiarism.

Your name Raylene Roberta Ogle
Your student number 36187380
Date 9 October 2014
A witness’ name Nadine Green

TABLE OF CONTENTS

DECLARATION

1 INTRODUCTION
2 COMMUNICATION AND MEDIA SMIOTICS
2.1 Theoretical background 2.1.1 2.1.2
2.2 Application to visual example
3 TEXTUALANALYSIS: NARRATIVE AND ARGUMENT
3.1 Theoretical discussion
3.2 Application to visual example
4 NARRATIVE ANALYSIS 4.1 4.2 4.3 4.4
5 MEDIA AND VISUAL LITERACY 5.1 Theoretical discussion 5.1.1 5.1.2 5.2 Application to visual example 5.2.1 5.2.2 5.2.3
6 MEDIA, LANGUAGE AND DISCOURSE
6 CONCLUSIONS

SELF-ASSESSMENT AND SELF-REFLECTION

SOURCES CONSULTED 1 INTRODUCTION

This portfolio assignment will focus on one of many things. Firstly we will discuss communication and media semiotics, particularly focusing on the six functions of a sign, paying particular attention to the listed signs; referential, expressive, poetic, metalinguistic, conative and phatic. We will make particular use of a visual example to discuss the six functions of the sign. Further to this we will explore textual analysis, with application to a visual example. We will make reference to a television sitcom and write an essay in which the narrative content and the episode is analysed. Lastly we will media, visual literacy, language and discourse. 2 COMMUNICATION AND MEDIA SEMIOTICS 2.1 Theoretical background
2.1.1 Define and discuss the three main components of a sign: signifier,