Narrative Report
UNIVERSITY VISION
The premier university in historic Cavite recognized for the excellence in the development of globally competitive and morally upright individuals.
UNIVERSITY MISSION
Cavite State University shall provide excellent, equitable and relevant educational opportunities in the arts, sciences and technology through quality instructions and responsive research and development activities. It shall produce professional, skilled and morally upright individuals for global competitiveness.
Republic of the Philippines
CAVITE STATE UNIVERSITY
(CvSU)
Don Severino de las Alas Cmpus
Indang, Cavite
046-4150013 - 016
COLLEGE OF ECONOMICS MANAGEMNET AND
DEVELOPMENT STUDIES
DEPARTMENT OF MANAGEMENT
Narrative Report:
San Miguel Brewery Inc.
40 San Miguel Avenue, Mandaluyong City
1550 Metro Manila, Philippines
Submitted by:
Regine A. Umandal
BS Business Management major in Business Economics
Submitted to: Rowena Noceda I. Company Profile
San Miguel Brewery Inc. (SMB) is the largest producer of beer in the Philippines, with a total market share of approximately more than 95% in 2008. The Company has five breweries strategically located across the Philippines and a highly developed distribution system serving approximately 471,000 retail outlets.
SMB carries a portfolio of eight strong and popular beer brands: San Mig Light, Red Horse Beer, Cerveza Negra, Gold Eagle Beer, San Miguel Strong Ice, San Miguel Super Dry, San Miguel
Premium All-Malt Beer and its flagship brand San Miguel Pale Pilsen.
San Miguel Beer was first produced by La Fabrica de Cerveza de San Miguel, a small brewery in the Philippines that began its operations in 1890. In 1963, the brewery was renamed San Miguel Corporation. The beer business provided the foundation from which San Miguel Corporation (SMC) has grown to become the largest food, beverage and packaging company in the Philippines today.
Prior to the creation of San Miguel Brewery Inc., all of SMC's
The premier university in historic Cavite recognized for the excellence in the development of globally competitive and morally upright individuals.
UNIVERSITY MISSION
Cavite State University shall provide excellent, equitable and relevant educational opportunities in the arts, sciences and technology through quality instructions and responsive research and development activities. It shall produce professional, skilled and morally upright individuals for global competitiveness.
Republic of the Philippines
CAVITE STATE UNIVERSITY
(CvSU)
Don Severino de las Alas Cmpus
Indang, Cavite
046-4150013 - 016
COLLEGE OF ECONOMICS MANAGEMNET AND
DEVELOPMENT STUDIES
DEPARTMENT OF MANAGEMENT
Narrative Report:
San Miguel Brewery Inc.
40 San Miguel Avenue, Mandaluyong City
1550 Metro Manila, Philippines
Submitted by:
Regine A. Umandal
BS Business Management major in Business Economics
Submitted to: Rowena Noceda I. Company Profile
San Miguel Brewery Inc. (SMB) is the largest producer of beer in the Philippines, with a total market share of approximately more than 95% in 2008. The Company has five breweries strategically located across the Philippines and a highly developed distribution system serving approximately 471,000 retail outlets.
SMB carries a portfolio of eight strong and popular beer brands: San Mig Light, Red Horse Beer, Cerveza Negra, Gold Eagle Beer, San Miguel Strong Ice, San Miguel Super Dry, San Miguel
Premium All-Malt Beer and its flagship brand San Miguel Pale Pilsen.
San Miguel Beer was first produced by La Fabrica de Cerveza de San Miguel, a small brewery in the Philippines that began its operations in 1890. In 1963, the brewery was renamed San Miguel Corporation. The beer business provided the foundation from which San Miguel Corporation (SMC) has grown to become the largest food, beverage and packaging company in the Philippines today.
Prior to the creation of San Miguel Brewery Inc., all of SMC's