narrative report for ojt
CASE STUDY ANALYSIS ON HILTON
Apple Jayme
Marie CrisManatad
Stifanny Ann Pinat
Ernie Valenzuela
ErnielYulena
Business Policy
Dr. Anna Bocar
La Salle University-Ozamiz City
May 2014
I. Hilton’s History and Growth
It all started in 1919, when Conrad Hilton bought his first hotel. Since then, they’ve led the industry with their innovative approach to products, amenities and service. Hilton is one of the largest hospitality companies in the world, and they’re growing faster than ever in 1927, Hilton opens its first hotel (the Waco Hilton) with cold running water and air-conditioning in the public rooms. During 1947, The Roosevelt Hilton in New York City becomes the first hotel in the world to install televisions in guest rooms. In the year of 1948, Hilton becomes the first hotel company to introduce a multi-hotel reservations system, which is the beginning of the modern day reservation system. In the period of 1950, Hilton creates its first special amenity for female travelers – a sewing kit and booklet with helpful names and telephone numbers. During 1957, Hilton offers its first brand-wide direct-dial telephone service. In the year of 1963, Hilton opens its first airport hotel (San Francisco Airport Hilton) and pioneers the airport hotel concept. Business travelers everywhere rejoice. In the period of 1973, Hilton develops the first centralized reservation service using computer technology, a breakthrough in customer service. In 1987, Hilton introduces its guest loyalty program, Hilton Honors. During 2008, Hilton Vancouver Washington makes history as the first hotel to be both Leadership in Energy and Environmental Design (LEED) and Green Seal certified. In 2010, Less than five months after its October 21, 2010 opening at Hilton Short Hills: spa at Hilton operates in China, Thailand and the United States. And as of today, Hilton Hotels & Resorts stands as the stylish, forward thinking global leader of hospitality.
Apple Jayme
Marie CrisManatad
Stifanny Ann Pinat
Ernie Valenzuela
ErnielYulena
Business Policy
Dr. Anna Bocar
La Salle University-Ozamiz City
May 2014
I. Hilton’s History and Growth
It all started in 1919, when Conrad Hilton bought his first hotel. Since then, they’ve led the industry with their innovative approach to products, amenities and service. Hilton is one of the largest hospitality companies in the world, and they’re growing faster than ever in 1927, Hilton opens its first hotel (the Waco Hilton) with cold running water and air-conditioning in the public rooms. During 1947, The Roosevelt Hilton in New York City becomes the first hotel in the world to install televisions in guest rooms. In the year of 1948, Hilton becomes the first hotel company to introduce a multi-hotel reservations system, which is the beginning of the modern day reservation system. In the period of 1950, Hilton creates its first special amenity for female travelers – a sewing kit and booklet with helpful names and telephone numbers. During 1957, Hilton offers its first brand-wide direct-dial telephone service. In the year of 1963, Hilton opens its first airport hotel (San Francisco Airport Hilton) and pioneers the airport hotel concept. Business travelers everywhere rejoice. In the period of 1973, Hilton develops the first centralized reservation service using computer technology, a breakthrough in customer service. In 1987, Hilton introduces its guest loyalty program, Hilton Honors. During 2008, Hilton Vancouver Washington makes history as the first hotel to be both Leadership in Energy and Environmental Design (LEED) and Green Seal certified. In 2010, Less than five months after its October 21, 2010 opening at Hilton Short Hills: spa at Hilton operates in China, Thailand and the United States. And as of today, Hilton Hotels & Resorts stands as the stylish, forward thinking global leader of hospitality.
References: http://www3.hilton.com/en/about/hilton/history/index.html http://freecasestudy.wordpress.com/2011/04/14/case-study-on-the-hilton/ https://www.boundless.com/management/strategic-management/common-types-of-corporate-strategies/growth-strategy/ http://www.albany.edu/faculty/es8949/bmgt481/lecture4.html http://www.ask.com/question/define-hospitality-industry http://businesscasestudies.co.uk/business-theory/external-environment/pest-analysis.html#axzz31qi5SWtx