The manga was first published by Shueisha in 1999 in the 43rd issue of Japan's Weekly Shōnen Jump magazine. Currently, the manga is still being serialized with fifty-one tankōbon volumes released so far. The manga was later adapted into an anime, which was produced by Studio Pierrot and Aniplex. It premiered across Japan on the terrestrial TV Tokyo network and the anime satellite television network Animax on October 3, 2002. The first series lasted 220 episodes, while Naruto: Shippuden, a sequel to the original series, has been airing since February 15, 2007. In addition to the anime series, Studio Pierrot has developed six movies for the series and several original video animations (OVAs). Other types of merchandise include light novels, video games and trading cards developed by several companies.
Viz Media has licensed the manga and anime for North American production. Viz has been publishing the series in their Shonen Jump magazine, and as well as the indidividual volumes. The anime series began airing in the United States and Canada in 2005, and later in the United Kingdom and Australia in 2006 and 2007, respectively. The films, as well as most OVAs from the series, have also been released by Viz, with the first film premiering in cinemas. The first DVD volume of Naruto: Shippuden was released by Viz in North America on September 29, 2009, and it started broadcast on Disney XD in October of the same year.
The manga has sold over 100 million copies in Japan. Serialized in Viz's Shonen Jump magazine,