Nashville Predators
MKT 450:
Nashville Predators Case
The Nashville Predators have been going through a seemingly endless process since entering the NHL in 1998. It did not take the Predators long to establish a successful and competitive nature among the franchise. Their first five seasons they struggled becoming a team and missed the playoffs, however, they have come together and made the playoffs every year since. The Predator’s on-ice performance was consistently among the top three teams in the league, but still faced many challenges. Although the Predator’s on-ice performance continued to mature, they still struggled with growth in ticket sales. How does a number three ranked NHL team fall to twenty-three of thirty teams in overall ticket sales? Clearly something needs to be evaluated in the management marketing strategy. According to many officials, Nashville has all the tools to generate a profitable franchise. It seems that since a team plays well that they should attract a loyal fan base. It was not this easy for the Predators as they dealt with several contracts over the years to gain one full-time owner. The team’s franchise might be undergoing new ownership once again. This puts an immense amount of stress on the management team as they have several things to prepare, for a potential new owner. The team believes that a new owner might move the Predators to a location outside of Nashville. The management team needs to come up with an efficient marketing plan/ strategy for the new owner. Re-location suggestions are among the top issues to evaluate. The team has narrowed their approach to five potential cities for the Predators, as well as the possibility of leaving them in Nashville. Hamilton, Winnipeg, Kansas City, Las Vegas, and Houston were among the best-fit re-location options. Although the team needed to look at other cities, they were also determined to prove Nashville could be a success. The management team believed that
Nashville Predators Case
The Nashville Predators have been going through a seemingly endless process since entering the NHL in 1998. It did not take the Predators long to establish a successful and competitive nature among the franchise. Their first five seasons they struggled becoming a team and missed the playoffs, however, they have come together and made the playoffs every year since. The Predator’s on-ice performance was consistently among the top three teams in the league, but still faced many challenges. Although the Predator’s on-ice performance continued to mature, they still struggled with growth in ticket sales. How does a number three ranked NHL team fall to twenty-three of thirty teams in overall ticket sales? Clearly something needs to be evaluated in the management marketing strategy. According to many officials, Nashville has all the tools to generate a profitable franchise. It seems that since a team plays well that they should attract a loyal fan base. It was not this easy for the Predators as they dealt with several contracts over the years to gain one full-time owner. The team’s franchise might be undergoing new ownership once again. This puts an immense amount of stress on the management team as they have several things to prepare, for a potential new owner. The team believes that a new owner might move the Predators to a location outside of Nashville. The management team needs to come up with an efficient marketing plan/ strategy for the new owner. Re-location suggestions are among the top issues to evaluate. The team has narrowed their approach to five potential cities for the Predators, as well as the possibility of leaving them in Nashville. Hamilton, Winnipeg, Kansas City, Las Vegas, and Houston were among the best-fit re-location options. Although the team needed to look at other cities, they were also determined to prove Nashville could be a success. The management team believed that