Nasi Lemak
Problem 2
Match the three consumer segments to the brands by using the appropriate Business Level Strategy.
Business Level Strategy
Is an integrated and coordinated set of commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in specific product markets
Indicates choices to be made on how to compete individual product markets since it impact on long-term performance with firm’s strategies
According to the case of Datin Timah, after facing the problem regarding traditional medicine she finally decided to move another lucrative business which is unrelated to her previous business. She intends to sell ‘Nasi Lemak’ as she is an excellent cook and Nasi Lemak Sambal Ikan Bilis is her specialty.
There are three types of Nasi Lemak brands she plans to sell which is Nasi Lemak Biasa, Nasi Lemak Istimewa and Nasi Lemak Sayang.
i. Nasi Lemak Biasa
Consumer Segment: Demographic factors where focused on the age, income, sex, family life cycle and location.
Buyers: School children from a nearby school, families from the nearby neighborhood and office workers from the area.
Business Level Strategy: Use cost leadership strategy. This strategy is an integrated set of actions taken to produce goods or services with features that are acceptable to customers at the lowest cost, relative to those of competitors. By using this strategy, it targets a broad customer segment which concentrate how to lower their cost compared to others competitors. Related to the case, Datin Timah used the basic ingredients with low cost consist of cucumber, fried ikan bilis and hard boiled egg. Besides, she also use cheaper Saga brand or Beras Cap Rambutan compared with Basmathi with high quality rice to cook Nasi Lemak Biasa.
ii. Nasi Lemak Istimewa
Customer Segment: Socioeconomic factors where based on the social class, stage in family life cycle.
Buyers: People choose to eat for lunch or dinner or for entertaining friends and clients.
Business
Match the three consumer segments to the brands by using the appropriate Business Level Strategy.
Business Level Strategy
Is an integrated and coordinated set of commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in specific product markets
Indicates choices to be made on how to compete individual product markets since it impact on long-term performance with firm’s strategies
According to the case of Datin Timah, after facing the problem regarding traditional medicine she finally decided to move another lucrative business which is unrelated to her previous business. She intends to sell ‘Nasi Lemak’ as she is an excellent cook and Nasi Lemak Sambal Ikan Bilis is her specialty.
There are three types of Nasi Lemak brands she plans to sell which is Nasi Lemak Biasa, Nasi Lemak Istimewa and Nasi Lemak Sayang.
i. Nasi Lemak Biasa
Consumer Segment: Demographic factors where focused on the age, income, sex, family life cycle and location.
Buyers: School children from a nearby school, families from the nearby neighborhood and office workers from the area.
Business Level Strategy: Use cost leadership strategy. This strategy is an integrated set of actions taken to produce goods or services with features that are acceptable to customers at the lowest cost, relative to those of competitors. By using this strategy, it targets a broad customer segment which concentrate how to lower their cost compared to others competitors. Related to the case, Datin Timah used the basic ingredients with low cost consist of cucumber, fried ikan bilis and hard boiled egg. Besides, she also use cheaper Saga brand or Beras Cap Rambutan compared with Basmathi with high quality rice to cook Nasi Lemak Biasa.
ii. Nasi Lemak Istimewa
Customer Segment: Socioeconomic factors where based on the social class, stage in family life cycle.
Buyers: People choose to eat for lunch or dinner or for entertaining friends and clients.
Business