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New Product Marketing Plan: Natural Mushroom Chips

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New Product Marketing Plan: Natural Mushroom Chips
New Product Plan (Mushroom Chips)
..................................................................................................
..

The New Product Plan
ACME Company’s
(Natural Mushroom Chips)

Made in Bangladesh

Introduction to Marketing

New Product Plan (Natural Mushroom Chips)
....................................................................................................

The New product plan

Submitted to
Afreen Choudhury
Lecturer, Department of Business Administration
East West University

Submitted by
NAME :

Bishwojit Saha

ID

2010-2-10-287

:

Department of Business Administration
East West University

East West University
Submission Date: December 13, 2013
2

New Product Plan (Natural Mushroom Chips)
....................................................................................................

Acknowledgment

This study is the conclusion of the term paper undertaken by Introduction to
Marketing, course instructor, Afrin Choudhury, East West University, for the spring students to enhancement the experience and knowledge gather from a particular field.

We are grateful to our course teacher Afrin Choudhury, Lecturer of East West
University, for her guidelines to this study.

All the group members were worked equally to fulfill the term paper works and did all types of research activities for collecting the information related with our term paper 3

New Product Plan (Natural Mushroom Chips)
....................................................................................................

Table of Contents

CONTENTS
Executive Summary
Introduction
Chapter 1.0: Current Market Analysis
1.1: Market analysis
1.2: price
1.3: sales
1.4: Gross Margin
1.5: Profit
1.6: Distribution
1.7: Major competitors
Chapter 2.0: Threats and opportunities analysis
Chapter 3.0: Objectives and Issues
Chapter 4.0: Marketing strategy
4.1: Market segmentation
4.2.: Target Market
4.


References: 1. http://trade.coa.gov.tw/showProduct.do? 2. http://www.recipesource.com/fgv/vegetables/mushrooms/00/rec0053.html 3. http://www.malaysiabest.net/2006/03/06/snacks-mushroom-chips/ 4. http://ihor5.freeyellow.com/mushchip.html 5. http://banglapedia.search.com.bd/HT/M_0416.htm 6. http://www.mushroomlovers.com/Health.htm 22
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