Case: ...... Navitas vs. Kaplan ....
Key facts of the case:
Navitas business strategy has changed over time from a narrow focus on pathway education for international students into universities in Australia , it wants to grow and be profitable (it is a listed company but no specific growth rate is mentioned); its services are programs either leading to or within higher education in English-speaking countries. Its customers are students, particularly international students; it wants to be ‘university recognised as the most trusted global learning organisation in the world
Kaplan Higher Education is a group of institutions that offer classroom and online certificate and degree programs in fields such as criminal justice, health care, business, information technology and legal studies. Iowa College Acquisition Corporation, operating under the Kaplan University brand,[5]also offers online programs. Kaplan also has a much longer history is part of a respected international media company, has more many students, and is well respected in business and professional circles, compared with Navitas , which relate to short history and may be dependent on its CEO who is still the major shareholder.Navitas and Kaplan have thus developed capabilities in speedy, effective education that meets particular practical needs getting into university
Strategy Problems (clear one or two sentence statement for each):
Navitas only sign University, not other collages. Also they only focus on international student, they not force on local on P. 468; identifies the major conditions for their success as being the ‘lack of tertiary infrastructure in source companies’, where students are recruited from and the ‘real reduction of government funding.
Kaplan was not a threat. Perhaps this is the case , as there are many universities and many programs in Australia . Kaplan is more business-focussed than Navitas. Navitas is more