Introduction
International Business
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PGDM Term II: 2014-16
Brush with Colgate tooth paste [Colgate
Palmolive, US]
Drive Swift Car [Suzuki, Japan
– with components mfd in
India & Japan
Using Oral B tooth brush
[P&G, US]
Use Samsung mobile [Korea]
Bathe with Dove soap
[HUL, Anglo Dutch]
Work on Acer computer [Taiwan]
And Garnier shampoo
[L’Oreal, France]
Use Nivea Deo [ Beiersdorf,
Germany]
With Windows & MS Office s/w
[US – designed by Indian
Engineers]
Write with Reynolds pen [France]
Have Kellogg's corn flakes for breakfast [US]
And Nescafe Sunrise coffee
[Nestle, Switzerland]
View Star TV program
[News Corp, based in
Hong Kong, China and owned by an
Australian]
International Business
An Indian Co. in
[partnership with SKY,
UK]
PGDM Term II: 2014-16
Have lunch at
McDonalds [US]
Japanese TV mfd in
Indonesia
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International Business
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International Business
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Revenue in FY13 $ 68.4 billion
Exports $ 44.1 billion
Single largest petroleum refining complex in the world – 1.24 Million Barrels per day
International Business
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Annual revenues of USD 40 billion
133,000 employees
Present in 33 countries
60% of the revenues from overseas
International Business
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Why learn International Business?
Economy and business getting more and more globalised by the day.
Globalisation is not a choice, but an imperative for survival.
Understanding of international business is key for your future
International Business
PGDM Term II: 2014-16
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International Business - Introduction
Consists of transactions that are devised and carried out across national borders to satisfy the objectives of individuals and