Submitted by:
Group 1, 10-St. Veronica
1 Andrea Angeles
5 ZairaCabalfin
10 Katherine Culaba
11 Katrina Danganan
17 JasmineDy
26 Liana Miclat
39 Elisha Sapitan
A research study submitted in partial fulfillment of the requirements in English.
February 18, 2013
TABLE OF CONTENTS
Page
Title Page ……………………………………………………………………. 1
Introduction …………………………………………………………………. 4
Chapter I - The Research and Its Background
Background of the Study……………………………………………………. 5
Theoretical/ Conceptual Framework………………………………………… 6
Statement of the Problem…………………………………………………… 8
Significance of the Study………………………………………………….… 9
Scope and Delimitation ……………………………………………………... 10
Definition of Terms …………………………………………………………. 10
Chapter II - Review Of Related Literature
Related Foreign Literature …………………………………………………... 14
Related Foreign Studies …………………………………………………….. 17
Chapter III – Research Design and Methodology
Respondents/ Subject of the Study …………………………………………. 19
Research Instruments ……………………………………………………….. 20
Data Gathering Procedure …………………………………………………….. 21
Statistical Tools/ Treatment of Data ……………………………………………. 21
Research Instrumentation…………………………………………………….. 22
Chapter IV - Presentation, Analysis and Interpretation of Data
Presentation of Data ……………………………………………………………… 23
Analysis of Data ………………………………………………………………… 25
Interpretation of Data …………………………………………………………… 25
Chapter V - Summary, Conclusions and Recommendations
Summary
Bibliography: Adorno & Horkheimer (1979) expressed the “media effects” paradigm which assumes that media exposure can affect individuals’ attitude, emotions and behavior.