negotiation
MGB225 ASSESSMENT 1: weight – 40%
Due WEEK 7 ON WEDNESDAY 15TH APRIL 2015 by 8pm upload to
TurnItin MGB225 Blackboard site
Please refer to Assessment Instructions, FAQs and CRA under the
ASSESSMENT TAB on MGB225 blackboard site
EUROPEAN NEGOTIATIONS
SOUTHERN CANDLE’S TOUR DE FRANCE
Background
Ronald Picard is the president of Southern Candles, Inc., located in Baltimore, Maryland. The company specializes in high-quality slow-burning scented and unscented candle products. The company also holds a patent on a special design process for making three-dimensional sculptured candles. The company’s products are sold in retail stores, specialty shops, and franchised operations throughout the United States. In recent years, competition from other candle companies has intensified to the point that Southern Candles needs to seek out new markets. Past attendance at international trade shows has revealed a large candle market in Europe, especially in Western
Europe. Mr Picard is confident that the business experience gained in the U.S. market will carry over to the European market.
At this year’s international trade show in Munich, Germany, Mr Picard met Pierre Durand, a French retailer who owns a chain of specialty shops in France, Germany, and Belgium called Les Belles
Choses. The specialty shops cater to an upper-class clientele. Its product line includes perfumes, beauty care products, clothing apparel, custom-made jewellery, and handcrafted home furnishings.
Mr Durand expressed an interest in selling Southern Candles products and wanted to hear more about the design process for making three-dimensional sculptured candles. Mr Durand invited Mr
Picard to visit his company in Paris the following month to discuss a possible business arrangement.
Mr Picard cordially accepted the invitation.
Mr Picard was very excited about the prospect of doing business in Europe. Southern Candles complemented the product line of Les Belles Choses. The opportunity also offered a way to gain
Due WEEK 7 ON WEDNESDAY 15TH APRIL 2015 by 8pm upload to
TurnItin MGB225 Blackboard site
Please refer to Assessment Instructions, FAQs and CRA under the
ASSESSMENT TAB on MGB225 blackboard site
EUROPEAN NEGOTIATIONS
SOUTHERN CANDLE’S TOUR DE FRANCE
Background
Ronald Picard is the president of Southern Candles, Inc., located in Baltimore, Maryland. The company specializes in high-quality slow-burning scented and unscented candle products. The company also holds a patent on a special design process for making three-dimensional sculptured candles. The company’s products are sold in retail stores, specialty shops, and franchised operations throughout the United States. In recent years, competition from other candle companies has intensified to the point that Southern Candles needs to seek out new markets. Past attendance at international trade shows has revealed a large candle market in Europe, especially in Western
Europe. Mr Picard is confident that the business experience gained in the U.S. market will carry over to the European market.
At this year’s international trade show in Munich, Germany, Mr Picard met Pierre Durand, a French retailer who owns a chain of specialty shops in France, Germany, and Belgium called Les Belles
Choses. The specialty shops cater to an upper-class clientele. Its product line includes perfumes, beauty care products, clothing apparel, custom-made jewellery, and handcrafted home furnishings.
Mr Durand expressed an interest in selling Southern Candles products and wanted to hear more about the design process for making three-dimensional sculptured candles. Mr Durand invited Mr
Picard to visit his company in Paris the following month to discuss a possible business arrangement.
Mr Picard cordially accepted the invitation.
Mr Picard was very excited about the prospect of doing business in Europe. Southern Candles complemented the product line of Les Belles Choses. The opportunity also offered a way to gain