info@Tmba.ir
(
)
.
.
.
.
•
•
•
•
•
•
•
.
.
.
.
اﺻﻮل و ﻓﻨﻮن ﻣﺬاﻛﺮه ﺑﺎ ﺷﺮﻛﺖﻫﺎ و ﻣﺆﺳﺴﺎت
ﺻﻨﻌﺘﻲ ﻣﺎﻟﻲ ﺑﺎزرﮔﺎﻧﻲ و اﻋﺘﺒﺎري ﺧﺎرﺟﻲ
روش ﻋﻠﻤﻲ و ﭘﻴﺸﺮﻓﺘﻪ ﻣﺬاﻛﺮه:
ﻣﺬاﻛﺮه ﻣﺒﺘﻨﻲ ﺑﺮ اﺻﻮل و ﺷﺎﻳﺴﺘﮕﻲﻫﺎ
.١
.٢
.٣
.
.١
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
:
:
.
.٣
:
.
.٢
:
.
.١
.
.
.
.
.
.
.
.
(
اﻧﻮاع ﺑﺮﺗﺮي ﻫﺎ:
١. ﺗﻔﻮق ﺳﻴﺎﺳﻲ
٢. ﺗﻔﻮق ﻧﻈﺎﻣﻲ
٣. ﺗﻔﻮق ﻣﺎﻟﻲ و اﻗﺘﺼﺎدي
. ﺗﻔﻮق ﺻﻨﻌﺘﻲ و ﺗﻜﻨﻮﻟﻮژﻳﻜﻲ
. ﺗﻔﻮق ﻋﻠﻤﻲ و ﻧﺮم اﻓﺰاري
. ﺗﻔﻮق ﺗﻮﻟﻴﺪي و ﺑﺎزرﮔﺎﻧﻲ
:
(
.
"
:
.
.
"
(
.
.
.
.
.
.
.
.
(
(
/
.
.
.
/
.
.
.
.
.
.
.
«
»
.«
»
(
(
(
/
Agenda
/
/
:
/
/
(
(
(
)
(
)
(
(
)
:
اﻟﻒ – روش ﻫﺎي ﻧﺎﻣﻨﺎﺳﺐ
/
١.
٢.
٣.
.
.
.
٧.
٨.
٩.
/
/
/
/
/
.
.
.
.
.
.
.
" Good guy/Bad guy "
" Setting Pre-conditions "
/
.
.
" Non-Negotiable "
"
"Take it or Leave it"
.
.
.
.
.
.
.
.
.
.
.
)
(
.١
.٢
.٣
.
.
.
.٧
(
(
)
)
.
.
(
.
(
)
)
.
(
(
)
.
(
)
(
)
(
(
)
)
(
)
.
(
(
)
(
)
.
(
)
.
.
(
)
.
(
.
)
(
.
)
.
.
.
.
:
.
.
:
:
.
Barnes , Ginny Pearson. Successful Negotiating, Letting the Other Person
Have Your Wey, Career press , 1998.123 P
Camp , Jim , Start With NO, Crown Business, New York. NY . 2002.271p.
Cohen, Herb,You can Negotiate Anything , Bantam Book . New York,
N.Y.1982,255p.
Donaldson, Michael C., and Donaldson, Mimi, Negotiating for Dummies,
Hungry Minds Inc.,New York, N.Y.,1996, 350 p.
Fischer, Roger and Ertel, Danny , Getting Ready to Negotiate: The Getting to Yes. Work