Negotiation Strategy and Analysis
Negotiation Strategy and Analysis Article
MGT 445
Negotiation Strategy and Analysis Article
For the purpose of this analysis two separate negotiations will be discussed. Time Warner Cable v CBS Television and Century Link v CWA. This analysis will compare and contrast both negotiations for similarities and differences. Time Warner Cable v CBS Television
Time Warner Cable must have an agreement with CBS Television in place in order to air the programs they offer. If an agreement cannot be reached then Time Warner will have no choice but to not air CBS programs. The current negotiations are over an increase in fees, CBS is asking for an increase in the fees that Time Warner Cable will pay them to air their programs. Time Warner does not want to pay the fee increase because it would mean a price increase to their customers.
Both Time Warner Cable and CBS Television are feverishly working to reach an agreement so this negotiation would be an integrated negotiation. Century Link v Communication Workers of America
Century Link is the third largest telecommunications company in the United States and is seen as a leader in network services. They are also into cloud infrastructure and network services. Century Link and the union workers of the CWA are trying to come to an agreement that will give the union workers fair and equitable benefits and the workers will in turn return to work and provide services to their customers. This is also an integrated negotiation as both sides seek to find a solution that will satisfy both sides.
Comparing the issues
Though the negotiations discussed were for different issues they were similar in being integrated. In both negotiations all sides were trying to come to a mutually satisfactory end. In the first negotiation Time Warner Cable and CBS were working together to make sure an agreement could be reached in order to maintain a level of service their customers had come to
MGT 445
Negotiation Strategy and Analysis Article
For the purpose of this analysis two separate negotiations will be discussed. Time Warner Cable v CBS Television and Century Link v CWA. This analysis will compare and contrast both negotiations for similarities and differences. Time Warner Cable v CBS Television
Time Warner Cable must have an agreement with CBS Television in place in order to air the programs they offer. If an agreement cannot be reached then Time Warner will have no choice but to not air CBS programs. The current negotiations are over an increase in fees, CBS is asking for an increase in the fees that Time Warner Cable will pay them to air their programs. Time Warner does not want to pay the fee increase because it would mean a price increase to their customers.
Both Time Warner Cable and CBS Television are feverishly working to reach an agreement so this negotiation would be an integrated negotiation. Century Link v Communication Workers of America
Century Link is the third largest telecommunications company in the United States and is seen as a leader in network services. They are also into cloud infrastructure and network services. Century Link and the union workers of the CWA are trying to come to an agreement that will give the union workers fair and equitable benefits and the workers will in turn return to work and provide services to their customers. This is also an integrated negotiation as both sides seek to find a solution that will satisfy both sides.
Comparing the issues
Though the negotiations discussed were for different issues they were similar in being integrated. In both negotiations all sides were trying to come to a mutually satisfactory end. In the first negotiation Time Warner Cable and CBS were working together to make sure an agreement could be reached in order to maintain a level of service their customers had come to
References: Century Link and CWA reach contract agreement. (July 2013). Retrieved from http://www.centurylink.com Time Warner Cable-CBS Negotiations continue-new deadline is friday. (July 2013). Retrieved from http://silvia.com/news