COMPANY BRIEFING
In conjunction of creating our report on analyzing and identifying on a company, Sime Darby Berhad had been chosen as the company to be analyzed. This is because Sime Darby has been proven a successful company with its business functioning around the world.
Sime Darby Berhad is one of the largest company in Malaysia, and also one of the largest in South-East Asia. There are 270 operating companies functioning in 23 countries. It has the most widespread foreign operations in Hong Kong which is accounting for 25 percent of revenues, following with Singapore (14 percent), Australia (11 percent), and 38 percent of its revenues domestically. The company is initially being a plantations based company when it was established, which is then diverse t a wide range of activities include tire manufacturing, heavy equipment and motor distribution, property development, power generation and engineering services. The further sub-diverged business operation will be paint manufacturing, refrigeration product manufacturing, travel and tourism services, hospital, and golf courses.
This international type of company needs a precise and compatible management functions in order to bring success to the company. Hereafter will be our analysis on the management functions of the company and supporting by some of our suggestions in order to bring some positive changes and add on to the company.
INTRODUCTION
Sime Darby Berhad was initially established base on commodity and plantation business. The company understood that to be a well distributed and profitable company all the time, it is very important to have the diversification all around the business sectors. Thus, the company is being expanding non-stop throughout the time, from the date of commencing until now.
The company was diverged from its core business that is plantations, towards manufacturing, property management, industrial, motors, energy and utilities and even
Bibliography: i. http://www.simedarby.com/Plantation.aspx ii. http://www.simedarby.com/ iii. http://announcements.bursamalaysia.com/EDMS/subweb.nsf/7f04516f8098680348256c6f0017a6bf/1f4e4998f9197dd0482576660011d353/$FILE/SIME-AnnualReport2009%20(2.8MB).pdf iv. Richard L.Daft, New Era of Management, 9th Edition, (2010).