Neon Museum Analysis

Although Nevada is known as one of the hotter desert states, the glitz and glamour of Las Vegas is shown through every bright light in the city. More importantly, the valuable history of Las Vegas lies behind the gigantic signs that have labeled casinos, hotels, etc. since the early 1940s. These signs have been demolished and created over decades based on the evolution of Las Vegas. In 1996, the Neon Museum was established in order to bring more attention to the signs. “…the Neon Museum is a non-profit 501 (c) 3 organization dedicated to collecting, preserving, studying and exhibiting iconic Las Vegas signs for educational, historic, arts and cultural enrichment.” In this contextual analysis, I will reaffirm the importance of the Neon Museum’s
I say this in relationship to the difference between locals and tourist. There is more tourist that visit the museum than there are locals. Stereotypically, tourist who come to Las Vegas are looking to enjoy themselves through entertainment, partying, etc. The Neon Museum does not have a big performance and/or party atmosphere, so those who visit are surely interested in Las Vegas culture. This most definitely can affect the rhetor’s (Neon Museum) success if people do not feel that they are learning or interested in things outside of the idolized activities of Sin City. When creating the museum, I think this outside of the box thinking helped created a unique business. The founders and designers, who in this case are the unseen rhetors had to realize that the need to display Las Vegas culture, history, etc. had to be exquisite and different from anything someone could
The museum has become an encyclopedia of Las Vegas history, which dates back as far as the 1940s. The museum is almost like a time-machine that shows the major differences from the past to today’s modern culture. Lights and signs today are much more hi-tech. The signs typically are made more of LEDs and can display advertisements and messages every few minutes. Beforehand, DIY and construction of the signs from scratch were the norm. The Neon Museum gives a very authentic and real version of the evolution overtime of what Las Vegas was and is