Nespresso Co. Analysis
INDEX PART 1 I. NESPRESSO: AN INNOVATION OF PROCESS AND OF BUSINESS MODEL
a. Nespresso, a brand of Nestlé group b. An innovation of product i. High quality Coffee ii. Designed Coffee machines iii. The Club iv. The Boutique Concept c. An Innovation of Business model in the Coffee Industry:
II. COUNTRY CLIMATE
d. Cultural Environment v. Art vi. Architecture vii. Literature viii. Music ix. Media x. Science e. Social environment xi. Labor law xii. Social protection xiii. Swiss work permits xiv. Hofstede’s model applied to Switzerland f. Economic environment xv. Economic indicators g. Political Environment xvi. General Background xvii. Political structure xviii. Policy issues xix. Foreign policy
III. ADVERTISING REGULATION
I. NESPRESSO: AN INNOVATION OF PROCESS AND OF BUSINESS MODEL
a. Nespresso, a brand of Nestlé group
Nestlé is one of the largest food and Nutrition Company in the world, and global leader in the “mass market coffee”. The firm’s strategy is mainly based on innovation. Always looking for new market to enter in or new product to develop, Nestlé has a position of pioneer in almost the food and nutrition market. The main objective of this strategy is to be, and stay, in the leadership position and benefit from the first mover advantages.
The coffee market is a remarkable example of this aspect of Nestlé’s strategy. Nestlé was the first to propose instant coffee and this particular product brought the company to the position of leader on the mass coffee market. The second success of Nestlé in the coffee market is the launching of Nespresso, a subsidiary company (but with almost a complete autonomy) specialized in Espresso.
The initial strategy of Nespresso, launched in Italy, Switzerland and
a. Nespresso, a brand of Nestlé group b. An innovation of product i. High quality Coffee ii. Designed Coffee machines iii. The Club iv. The Boutique Concept c. An Innovation of Business model in the Coffee Industry:
II. COUNTRY CLIMATE
d. Cultural Environment v. Art vi. Architecture vii. Literature viii. Music ix. Media x. Science e. Social environment xi. Labor law xii. Social protection xiii. Swiss work permits xiv. Hofstede’s model applied to Switzerland f. Economic environment xv. Economic indicators g. Political Environment xvi. General Background xvii. Political structure xviii. Policy issues xix. Foreign policy
III. ADVERTISING REGULATION
I. NESPRESSO: AN INNOVATION OF PROCESS AND OF BUSINESS MODEL
a. Nespresso, a brand of Nestlé group
Nestlé is one of the largest food and Nutrition Company in the world, and global leader in the “mass market coffee”. The firm’s strategy is mainly based on innovation. Always looking for new market to enter in or new product to develop, Nestlé has a position of pioneer in almost the food and nutrition market. The main objective of this strategy is to be, and stay, in the leadership position and benefit from the first mover advantages.
The coffee market is a remarkable example of this aspect of Nestlé’s strategy. Nestlé was the first to propose instant coffee and this particular product brought the company to the position of leader on the mass coffee market. The second success of Nestlé in the coffee market is the launching of Nespresso, a subsidiary company (but with almost a complete autonomy) specialized in Espresso.
The initial strategy of Nespresso, launched in Italy, Switzerland and
References: Green Conduct Articles- Case Study Illustrates the Profitability of Sustainable Supply Chains (October 2011). Retrieved from: http://www.greenconduct.com/articles/2011/10/18/case-study-illustrates-the-profitability-of-sustainable-supply-chains/ Kitchen Boy Article - Nespresso Going Green (September 2009). Retrieved from: http://kitchenboy.net/blog/nespresso-going-green/ Food Processing - Rainforest Alliance, Nespresso partner to conserve environment in Latin America (November 2000). Retrieved from: http://www.foodprocessing.com/industrynews/2006/149.html Water Wide Web - Nespresso’s Ecolaboration (June 2010). Retrieved from: http://www.waterwideweb.org/nespresso-ecolaboration.html