Nestle
• Nestlé was founded in 1867 by Henri Nestlé in Switzerland
• Merged with the Anglo-Swiss Condensed Milk Company in
1905
• Today it is the world's largest and most diversified food
Company, and is about twice the size of its nearest competitor in the food and beverages sector.
• Nestlé employ around 250,000 people from more than 70 countries and have factories or operations in almost every country in the world
Nestlé Principle
• Nestlé is based on the principle of decentralization, which means each country is responsible for the efficient running of its business - including the recruitment of its staff.
Nestle India Products
Nestlé India - Famous brand names
Milk Products & Nutrition
Beverages
Prepared Dishes & Cooking
Aids
Chocolates &
Confectionary
Nestle Milk
Nescafe Classic
MAGGI 2-MINUTE Noodles
Nestle Kitkat
Nestle Slim Milk
Nescafe Sunrise
Premium
MAGGI Imli Pichkoo
Nestle Munch
Nestle Dahi
Nescafe Cappuccino
MAGGI Sauces
Nestle Bar One
Nestle Bhuna Jeera Raita
Nescafe Sunrise
MAGGI Healthy Soups
Nestle Milky Bar
Nestea
Nestea Iced Tea
MAGGI CUPPA MANIA
Nestle Polo
Nestle Milkmaid
MAGGI Vegetable
Atta Noodles
Nestle Eclairs
Nestle Everyday Whitener
MAGGI Pazzta
Distribution System
• Competitive edge over its existing rivals.
• Nestlé has its own distribution networks equipped with all necessary transportation facilities.
• They transport their products at major regional sales offices, which are situated at different cities of India.
• These sales offices (distribution centres) have their own vans with sales people who sell and transport goods to the small retailers.
Inbound Logistics
Packaging
Processing
Raw Cocoa
Cardboard/Material manufacturer Outbound Logistics
Packaging
Transportation
Wholesaler
Grocery Store
Customer
Nestle Distribution Channel
Mother Godown