Preview

nestle

Good Essays
Open Document
Open Document
1421 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
nestle
Good Food, Good Life

Nestle
• Nestlé was founded in 1867 by Henri Nestlé in Switzerland
• Merged with the Anglo-Swiss Condensed Milk Company in
1905
• Today it is the world's largest and most diversified food
Company, and is about twice the size of its nearest competitor in the food and beverages sector.
• Nestlé employ around 250,000 people from more than 70 countries and have factories or operations in almost every country in the world

Nestlé Principle
• Nestlé is based on the principle of decentralization, which means each country is responsible for the efficient running of its business - including the recruitment of its staff.

Nestle India Products
Nestlé India - Famous brand names

Milk Products & Nutrition

Beverages

Prepared Dishes & Cooking
Aids

Chocolates &
Confectionary

Nestle Milk

Nescafe Classic

MAGGI 2-MINUTE Noodles

Nestle Kitkat

Nestle Slim Milk

Nescafe Sunrise
Premium

MAGGI Imli Pichkoo

Nestle Munch

Nestle Dahi

Nescafe Cappuccino

MAGGI Sauces

Nestle Bar One

Nestle Bhuna Jeera Raita

Nescafe Sunrise

MAGGI Healthy Soups

Nestle Milky Bar

Nestea

Nestea Iced Tea

MAGGI CUPPA MANIA

Nestle Polo

Nestle Milkmaid

MAGGI Vegetable
Atta Noodles

Nestle Eclairs

Nestle Everyday Whitener

MAGGI Pazzta

Distribution System
• Competitive edge over its existing rivals.
• Nestlé has its own distribution networks equipped with all necessary transportation facilities.
• They transport their products at major regional sales offices, which are situated at different cities of India.
• These sales offices (distribution centres) have their own vans with sales people who sell and transport goods to the small retailers.

Inbound Logistics

Packaging

Processing

Raw Cocoa

Cardboard/Material manufacturer Outbound Logistics

Packaging
Transportation

Wholesaler

Grocery Store

Customer

Nestle Distribution Channel
Mother Godown

You May Also Find These Documents Helpful

  • Powerful Essays

    [ 10 ]. Nestle Corportate. "About Us." Home. Nestle, 2012. Web. 01 June 2012. .…

    • 6778 Words
    • 28 Pages
    Powerful Essays
  • Satisfactory Essays

    Jasper Jones

    • 828 Words
    • 4 Pages

    | Nestle make a wide range of products from bottled water to pet food to breakfast cereals.It’s one of the largest food companies in the world.…

    • 828 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    nestle

    • 1314 Words
    • 6 Pages

    Issue: In 1990, Nestle Refrigerated Food Company (NRFC) considered the release of a refrigerated pizza…

    • 1314 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Nestle

    • 484 Words
    • 2 Pages

    What laws and regulations have a bearing on where you might be able to locate the new facilities and what services you may offer?…

    • 484 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Perrier-Nestle

    • 3729 Words
    • 47 Pages

     Nestlé's chances, at first sight, seem limited. The Agnelli’s nearly control 50% of Perrier…

    • 3729 Words
    • 47 Pages
    Satisfactory Essays
  • Good Essays

    Nestle Case 1-3

    • 1186 Words
    • 5 Pages

    In response to a pamphlet entitled “Nestlé Kills Babies,” published in 1974 by the Swiss consumer/activist group, Arbeitsgruppe Dritte Welt, Nestlé Alimentana filed a four-count libel suit against members of the organization. The pamphlet was a reprint of an earlier one entitled “Bottled Babies,” published by a similar British group. Both alleged that false advertising had prompted mothers in LDCs to use infant formula instead of breast feeding, and consequently caused the deaths of thousands of children. However, the original pamphlet had not mentioned Nestlé or any of the other companies by name, and thus did not raise the issue of libel.…

    • 1186 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Nestlé India manufactures products of truly international quality under internationally famous brand names such as NESCAFÉ, MAGGI, MILKYBAR, KIT KAT, BAR-ONE, MILKMAID and NESTEA its products range from syrups, Nestlé milkmaid, ice-cream, jams, honey, candies, Nestlé fresh and natural dahi, Nestlé slim milk, Maggi sauces, Maggi pizza mazza, Maggi pichkoo, Nescafe cappuccino, Nescafe sunrise, Nescafe Munch, Nestlé milo smart plus, Nestlé iced tea with green tea etc. Nestle India Limited is the market leader in Indian Noodle Market with it’s Maggi Brand of Noodles which was pioneer brand launched in 1983 in the packaged food market of India. It took the challenge and established Maggi in Indian market considered to be conservative and typical about…

    • 1756 Words
    • 8 Pages
    Good Essays
  • Good Essays

    Nestle Profit

    • 597 Words
    • 3 Pages

    In observing Nestlé’s Februarys 2007 press release, we would definitely invest in this company. According to Peter Brabeck-Letmathe Chairman and COE, “2006 was another record year for Nestlé.” “We are seeing the benefits of the Group’s transformation into a nutrition, health and wellness company, with stronger innovation and branding, as well as improved efficiency.” Nestlé has sought to diversify their portfolio with the acquisitions of Uncle Toby’s, Jenny Craig and Novartis Medical Nutrition giving them a strong competitive position in the market place through research and development. Below are the Financial Profitability Statement Ratios for 2006, 2005.…

    • 597 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Nestle And Alcon

    • 388 Words
    • 3 Pages

    The case talks about Nestle which is the world’s largest food company trying to assess whether a part of…

    • 388 Words
    • 3 Pages
    Good Essays
  • Better Essays

    The main activity of Group Nestlé, which constitutes the bigger enterprise of foodstuffs worldwide, is focused in the sector the general and special human diet. Even if initially her work was based on the milk and the special products of diet for children, many still products were added in her activities with the byway of years, such as chocolates and (CRUNCH, CAILLER, KIT KAT, AFTER EIGHT, SMARTIES etc), coffee (NESCAFE, etc), drinks (NESTEA, NESQUIK etc), cooking products (soups, broths and mash MAGGI, pastas BUITONI, tins LI[B]BY 'S etc), products of refrigerator (yoghurt CHAMBOURCY, ice-creams NESTLE, MOTTA and CAMY, desserts etc), natural metal water (PERRIER, VITTEL, SAN PELLEGRINO etc), frozen products (LEAN CUISINE) and products of cerials (FITNESS, CLUSTERS, CHEERIOS etc). Also,in our days NESTLE is taken action in the sector of products of diet of small domestic animals (FRISKIES, GOURMET, FELIX etc), as in the sectors of ophthalmologic (ALCON, OPTI - FREE etc), dermatological pharmaceutical and cosmetic products (NUTRADERM, BENZAC etc).…

    • 1373 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Nestle vs Dutchlady

    • 1840 Words
    • 8 Pages

    Nestle already exist in Malaysia market, now we would like to make an analysis about the Nestle product in Taman Koperasi Cuepacs ,Kajang Selangor, whether customer are satisfaction with Nestle product or customer prefer with other brand like Dutch Lady. From that, Nestle can make some improvement for their product line to expand their business strategy and fulfill the customer’s satisfaction.…

    • 1840 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    We are done a research about the Nestle company, for the product of Maggi has use which marketing institution to enhance the physical flow of goods and services, along with ownership title, from producer to consumer or business user. They distribute Maggi by using the indirect marketing channel. Indirect channel is a channel that one or more intermediary levels, such as retailers. Maggi sale their product thought many different marketing flows, such as physical goods flow, information flow, payment flow, promotion flow and tittle flow. The distributors focused on traditional trade deal with the wholesaler for reaching areas with spares demand and the retailers in area of high demand. They use the wholesaler channel to transfer the products from the manufacturing to the wholesalers, then the wholesalers distribute the product to smaller stockiest and the retailers such as the mini-market or supermarket, and finally to the final customer.…

    • 668 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    nestle

    • 4591 Words
    • 19 Pages

    This project consist on H&M internal situational analysis in Great Britain. H&M is one of the biggest clothes retailer in Great Britain market. Analysis consist on an organizational structure, current market situation, different types of model (PEPS, SWOT, 4P’s, Chain value supply and etc.) H&M current marketing strategy is to attract people by low prices, but at the best quality, using famous designers and limited-edition products. We used models like 4P’s model, which describes about H&M products, price, promotion and place. SWOT analysis shows H&M weaknesses, strengths, opportunities and threats. It show, that they can improve, to turn weaknesses into their strengths. The Pets analysis describes companies political, economical, technological, socio-ideological context. It describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. H&M value chain analysis consist on design - raw material – fabric processing– manufacturing - transport –marketing-sales –use- service. H&M corporate management head office is based in Stockholm. The main departments is marketing, finance and administration, operation, technical. H&M are using the hierarchical structure. Suggestion is that, the H&M should use different type of organizational structure for example : the matrix grouping. Organizational structure improvements should consist on internal triggers like, process factors. H&M is already at a good level and it is developed enough to compete with one of the best brands and to be No. 1 in the world.…

    • 4591 Words
    • 19 Pages
    Satisfactory Essays
  • Good Essays

    Nestle Corporation

    • 1247 Words
    • 5 Pages

    The assurance was conducted in the Philippines between 11 and 22 October 2010 by two assessors…

    • 1247 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Nestle

    • 1119 Words
    • 5 Pages

    Meunier, who talks of the rise of a “new consumer,” highlights the need to develop new…

    • 1119 Words
    • 5 Pages
    Good Essays