Preview

Nestle Contadina Pizza and Pasta

Powerful Essays
Open Document
Open Document
2368 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Nestle Contadina Pizza and Pasta
NESTLE REFRIDGERATED FOODS:
CONTADINA PASTA & PIZZA (A) GROUP 2
Marketing Program Design Case Analysis

GROUP 2
1302-066 Keshika Lakhani
1302-070 Jubin Goel
1302-073 Keval Shah
1302-086 Mrigakshi Punga
1302-087 Nandita Jaswal
1302-093 Nirav Shah
1302-206 Gagandeep Singh

NESTLE REFRIDGERATED FOODS: CONTADINA PASTA & PIZZA (A) - GROUP 2

Contents
Executive Summary ................................................................................................................. 2
Q1) Using the BASES model described in Exhibit 9, forecast the estimated demand (trial and repeat) for the two Pizza options under consideration: Pizza and Topping and Pizza
Only. ......................................................................................................................................... 3
Q2) What can one learn from Exhibits 13, 14, and 15? .......................................................... 3
Q3) How does the pizza concept test data (Exhibits 19, 20, and 21) compare to the pasta concept test data (Exhibit 6)? .................................................................................................. 4
Q4) What is your reading of Exhibits 23 and 24? (include Exhibit 18 if you wish) ............... 4
Q5) In general, how would you compare the pizza opportunity to the pasta opportunity?
What are the similarities? Differences? ................................................................................. 5
Q6) Why was the pasta product so successful? ....................................................................... 5
Q7) How do you like Nestlé’s new product development process? For pasta? For pizza? .... 6
Q8) Would you launch the pizza? ............................................................................................ 6

1

NESTLE REFRIDGERATED FOODS: CONTADINA PASTA & PIZZA (A) - GROUP 2

Executive Summary
Nestle Refrigerated Food Company, in 1990, had to decide about the launch of Contadina
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Mangia Pizza Practice Marketing Case
    • 1125 Words
    • 5 Pages

    Mangia Pizza Practice Marketing Case

    Following your initial presentation of the product concept, the Chief Marketing Officer (CMO) has asked you to gather additional data and develop an ultimate recommendation on whether the company should introduce the product in the US market. In the last two months, you have assembled a lot of information from company executives, consumer tests and trade research and believe that these data will allow you to determine how successful the company will be if it introduces the new refrigerated pizza…

    • 1125 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    Implementation, Controls, and Plans STR/581
    • 2418 Words
    • 13 Pages

    Implementation, Controls, and Plans STR/581

    Adopting a combination of product differentiation, low-cost leadership, and product development strategies will help Nestlé maximize strengths and neutralize threats as these strategies support Nestles mission and align with their objectives. Nestlé will continue to develop healthy nutritious food and beverage alternatives for their consumers. Populations are rising and aging quickly. In 2009 39.6 million people in the United States were over the age of 65, predictions estimate there will be 72.1 million Americans in 2030 (AOA, 2010). Obesity statistics are even more alarming. In America 58 million are considered overweight, 40 million are obese, and three million are morbidly obese (Obesity, 2007). As these statistics rise, so do the number of consumers looking for healthier alternatives. Nestlé has already manufactured a line of products tailored to the aging and weight conscious and will continue to create and improve upon these products. Nestlé creates leading edge products, improving upon them when necessary, and uses their dominant market share to maintain low costs.…

    • 2418 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Good Essays

    Nestle Contadina Pizza
    • 901 Words
    • 4 Pages

    Nestle Contadina Pizza

    Performed BASES I study to assess the current level of awareness and usage of fresh pasta and sauces. NRFC wanted to estimate first year trial volume, simulate total year 1 sales volume and understand likely effects of alternate positioning.…

    • 901 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Kraft Questions
    • 821 Words
    • 4 Pages

    Kraft Questions

    2. What is your assessment of the long-term attractiveness of the industries represented in Kraft Foods’ business portfolio?…

    • 821 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Walters Art Museum Essay
    • 581 Words
    • 3 Pages

    Walters Art Museum Essay

    Prior to visiting, my prediction was that the the museum would be a productive use of my time. The trip was not just rewarding, but it allowed myself to get a glimpse into previous cultures and civilizations. Furthermore, my expectation was that the museum had a lot to offer. My hopes were that I could better comprehend those ancient works. I would do so via observing the museum and all it had to offer.…

    • 581 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Nestle Refrigerated Foods: Contadina Pasta & Pizza (a)
    • 2782 Words
    • 12 Pages

    Nestle Refrigerated Foods: Contadina Pasta & Pizza (a)

    What are the strengths and weaknesses of the BASES I (concept test) and BASES II (concept + taste test)?…

    • 2782 Words
    • 12 Pages
    Better Essays
    Read More
  • Better Essays

    Uk Oil Industry
    • 2807 Words
    • 12 Pages

    Uk Oil Industry

    Primary sources couldn’t be managed to prepare this assignment. Secondary Sources have been used to make this report. Secondary information was collected from online journal, articles and the official web sites of Nestle. Some other sources that have been used to find out the information are given on the Bibliography section.…

    • 2807 Words
    • 12 Pages
    Better Essays
    Read More
  • Powerful Essays

    Nestlé Refrigerated Foods: Contadina Pasta & Pizza
    • 2320 Words
    • 10 Pages

    Nestlé Refrigerated Foods: Contadina Pasta & Pizza

    Nestlé was the first mover in the ethnic food category with its Contadina pasta product. It has pre-empted Kraft which was representing the potential competitor in the category. With the objective of maintaining a 2:1 share ratio, Contadina has taken benefit from first mover advantage to maximize its market share and to establish its brand reaching $150 millions in retail sales in 1990. Nestlé purchase of Lambert’s cheese and Pasta Company was the key element to succeed in the competition with Kraft, it takes advantage from the technical and marketing background of the already established company in fresh food. The competition between Kraft and Nestlé continue in the fresh pizza product line, and it adds more pressure for both companies to reduce time to market and to get the first mover advantage. Extending NRFC portfolio to pizza product line was a normal step to get access to the $16.2 billion market. Pizza consumption culture was already well established with estimated 76% all US families had purchased pizza from restaurant within the previous six month and 60% of pizzas were eaten at home. For this reason NRFC was aiming to build its business by gaining delivered and takeout market shares.…

    • 2320 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Better Essays

    Cici's Pizza Research Paper
    • 2942 Words
    • 12 Pages

    Cici's Pizza Research Paper

    References: CiCi 's Pizza. (2011, November 7). Retrieved November 30, 2011, from wikipedia.com: http://en.wikipedia.org/wiki/CiCi 's_Pizza…

    • 2942 Words
    • 12 Pages
    Better Essays
    Read More
  • Good Essays

    Business Research Ethics
    • 790 Words
    • 4 Pages

    Business Research Ethics

    This paper will take a look at the corporate giant Nestle and some questionable behavior that goes back to the 1960’s. I will take a look at the behavior that took place with Nestle that originally started out as a dispute over the way that infant formula was made by several companies but then the focus went directly to Nestle, which lead to a boycott of the infant formula make and how this scandal changed the course of this company.…

    • 790 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    bugmenot
    • 800 Words
    • 3 Pages

    bugmenot

    How do the pizza concept test results (Exhibits 7 and 8) compare with the findings for pasta (Exhibits 3 and 4)…

    • 800 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    My Essays
    • 647 Words
    • 3 Pages

    My Essays

    1. What is the name of the recipe you are evaluating? I chose to evaluate Macaroni and cheese.…

    • 647 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Assignment 2: Museum Analysis
    • 568 Words
    • 3 Pages

    Assignment 2: Museum Analysis

    2) Describe at least one of the permanent collection exhibits on a theme, period, geographic region, or topic) within the museum.…

    • 568 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    World Without End-ACMI Exhibition
    • 553 Words
    • 3 Pages

    World Without End-ACMI Exhibition

    The exhibition is set out like a long hall, with some displays curtained off, creating sections within the space. I found I got a bit lost when looking for certain displays. This could have been avoided if they supplied a map with the pamphlet. Another problem with the layout was the sound. Each display had its own soundtrack, and these…

    • 553 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Angus Cartwright: Financial Analysis
    • 487 Words
    • 2 Pages

    Angus Cartwright: Financial Analysis

    Q1. What do the calculations in the various exhibits tell us? How valuable are they? What assumptions are inherent in each calculation? Which assumptions should we question and why?…

    • 487 Words
    • 2 Pages
    Good Essays
    Read More

Related Topics