Nestle Coursework
EXECUTIVE SUMMARY
This coursework basically is an analysis of the NESTLE MAGGI NOODLES and the various strategic issues associated with it. The analysis is done in five parts which help us in implementing our company’s future strategy. The first part basically briefs us about the external environment of the noodles industry by analysing various models like the porters five forces, pest analysis, product life cycle, Environment basics, competitive analysis key success factors, segmentation target and positioning and the major opportunities and threats facing the company from other companies. The second part talks about the company internal performance which helps us in gaining a competitive advantage in the Noodles Industry. It basically talks about the Nestlé’s activities associated with its human resource marketing and sales department, service sector, its R& D team, infrastructure set up, procurement policy and also the inbound and out bound logistics. It also analyses the company’s ratio in order to know its growth rate. The third part basically gives recommendation regarding the future strategy which the company should be adopting at SBU and corporate level by analysing the generic strategic option, expansion method matrix and the growth share matrix. The fourth part is basically our suggestions to the various changes needed regarding the implementation of different policies, structures in the company in order to overcome our main strategic issue. The last part basically talks about the advantages and disadvantages of the various models used in the entire coursework.
INTRODUCTION
Maggi 2 minutes a noodle is a very famous brand of Nestle India was introduced in 1982 and is most popular instant amongst the noodle lovers as it has the highest consumption rate as compared to other noodles brands in the country and also its easy affordability has added to it success in the Indian market. At present it is offered in 6 different flavours which are, Masala,
This coursework basically is an analysis of the NESTLE MAGGI NOODLES and the various strategic issues associated with it. The analysis is done in five parts which help us in implementing our company’s future strategy. The first part basically briefs us about the external environment of the noodles industry by analysing various models like the porters five forces, pest analysis, product life cycle, Environment basics, competitive analysis key success factors, segmentation target and positioning and the major opportunities and threats facing the company from other companies. The second part talks about the company internal performance which helps us in gaining a competitive advantage in the Noodles Industry. It basically talks about the Nestlé’s activities associated with its human resource marketing and sales department, service sector, its R& D team, infrastructure set up, procurement policy and also the inbound and out bound logistics. It also analyses the company’s ratio in order to know its growth rate. The third part basically gives recommendation regarding the future strategy which the company should be adopting at SBU and corporate level by analysing the generic strategic option, expansion method matrix and the growth share matrix. The fourth part is basically our suggestions to the various changes needed regarding the implementation of different policies, structures in the company in order to overcome our main strategic issue. The last part basically talks about the advantages and disadvantages of the various models used in the entire coursework.
INTRODUCTION
Maggi 2 minutes a noodle is a very famous brand of Nestle India was introduced in 1982 and is most popular instant amongst the noodle lovers as it has the highest consumption rate as compared to other noodles brands in the country and also its easy affordability has added to it success in the Indian market. At present it is offered in 6 different flavours which are, Masala,