Nestle: Food and Customer Satisfaction
Why customer satisfaction is the key for Nestle becoming the number one food company in the world?
Table of Contents
Summary………………………………………………………………………. 3
Justification……………………………………………………………………. 4
1.00 History of Nestle………………………………………………………... 5
2.00 Definition of customer satisfaction……………………………………. 6
3.00 Food quality……………………………………………………………. 7
4.00 Safety and reliability…………………………………………………... 8
5.00 Health, wellness and nutrition………………………………………... 8 5.11 Sugar & Salt……………………………………………………… 9 5.12 Trans-fatty acids (TFA)………………………………………... 10
6.00 Managing cutomer future expectations……………………………... 11
7.00 Investigating perceptions of foods…………………………………… 12
8.00 Promotions…………………………………………………………….. 12 8.10 Sales promotion…………………………………………………. 13 8.20 Advertising………………………………………………………. 13
9.00 Measuring Nestle’s customer satisfaction……………………………. 14
10.00 Conclusion……………………………………………………………… 14
11.00 Recommendation………………………………………………………. 15 Bibliography……………………………………………………………. 16 Summary
Nestle has become the world number one largest food in the world.Many other company investigating how nestle become profitable.Nestle used the customer satisfaction as a key of Nestle becoming the world largest food in the world.Under customer satisfaction system Nestle shows how good Nestle manage the customer fulfillment needs and to get the loyalty to the product.Nestle has been done a lot of things to fulfill the customer satisfaction needs like food quality,safety and reliability,health,wellness &nutrition,perception of foods,customer futre expectation and promotion.
3
Justification
The writer’s undergraduate course will be ‘marketing and management’. The course is about monitoring the marketplace, organizing and analyzing the results of data collection, and developing strategies for future marketing activities.
The topic of this report focuses ‘Why
Table of Contents
Summary………………………………………………………………………. 3
Justification……………………………………………………………………. 4
1.00 History of Nestle………………………………………………………... 5
2.00 Definition of customer satisfaction……………………………………. 6
3.00 Food quality……………………………………………………………. 7
4.00 Safety and reliability…………………………………………………... 8
5.00 Health, wellness and nutrition………………………………………... 8 5.11 Sugar & Salt……………………………………………………… 9 5.12 Trans-fatty acids (TFA)………………………………………... 10
6.00 Managing cutomer future expectations……………………………... 11
7.00 Investigating perceptions of foods…………………………………… 12
8.00 Promotions…………………………………………………………….. 12 8.10 Sales promotion…………………………………………………. 13 8.20 Advertising………………………………………………………. 13
9.00 Measuring Nestle’s customer satisfaction……………………………. 14
10.00 Conclusion……………………………………………………………… 14
11.00 Recommendation………………………………………………………. 15 Bibliography……………………………………………………………. 16 Summary
Nestle has become the world number one largest food in the world.Many other company investigating how nestle become profitable.Nestle used the customer satisfaction as a key of Nestle becoming the world largest food in the world.Under customer satisfaction system Nestle shows how good Nestle manage the customer fulfillment needs and to get the loyalty to the product.Nestle has been done a lot of things to fulfill the customer satisfaction needs like food quality,safety and reliability,health,wellness &nutrition,perception of foods,customer futre expectation and promotion.
3
Justification
The writer’s undergraduate course will be ‘marketing and management’. The course is about monitoring the marketplace, organizing and analyzing the results of data collection, and developing strategies for future marketing activities.
The topic of this report focuses ‘Why
Bibliography: According to Baker (1999, 310) the method of communicating the product offer which is made by a company to match the needs of the customers and to persuade them to try the product is Promotion.