Nestle Management
Name of Company: Nestlé
Name of Students: Serge Jouljian
Date Submitted: January 11, 2013 Course no: BAD 0231
1. HISTORY:
1866:
Nestlé’s history begins back in 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company.
1867:
In Vevey, Switzerland, our founder Henri Nestlé, a German pharmacist, launched his Farinelactée, a combination of cow’s milk, wheat flour and sugar, saving the life of a neighbor’s child. Nutrition has been the cornerstone of our company ever since.
“Henri Nestlé, himself an immigrant from Germany, was instrumental in turning his Company towards international expansion from the very start. We owe more than our name, our logo and our first infant-food product to our founder. Henri Nestlé embodied many of the key attitudes and values that form part and parcel of our corporate culture: pragmatism, flexibility, the willingness to learn, an open mind and respect for other people and cultures.” Peter Brabeck-Letmathe, Nestlé Chairman.
1905:
The Anglo-Swiss Condensed Milk Company, founded by Americans Charles and George Page, merged with Nestlé after a couple of decades as fierce competitors to form the Nestlé and Anglo-Swiss Milk Company.
2. OUR VISION:
People understand that food is a source of nourishment and satisfaction, but also pleasure, health, happiness and peace of mind. They are increasingly aware that their food and beverage choices can impact their quality of life and affect the lives of others.
Innovation has been at the heart of our company since its beginning. Ever since Henri Nestlé invented FarineLactée to alleviate infant mortality, we have been dedicated to enhance people’s lives.
Each day we strive to make our products tastier and healthier choices that help consumers care for themselves and their families. This would not be possible without our unmatched R&D capability, nutrition science and passion for
Name of Students: Serge Jouljian
Date Submitted: January 11, 2013 Course no: BAD 0231
1. HISTORY:
1866:
Nestlé’s history begins back in 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company.
1867:
In Vevey, Switzerland, our founder Henri Nestlé, a German pharmacist, launched his Farinelactée, a combination of cow’s milk, wheat flour and sugar, saving the life of a neighbor’s child. Nutrition has been the cornerstone of our company ever since.
“Henri Nestlé, himself an immigrant from Germany, was instrumental in turning his Company towards international expansion from the very start. We owe more than our name, our logo and our first infant-food product to our founder. Henri Nestlé embodied many of the key attitudes and values that form part and parcel of our corporate culture: pragmatism, flexibility, the willingness to learn, an open mind and respect for other people and cultures.” Peter Brabeck-Letmathe, Nestlé Chairman.
1905:
The Anglo-Swiss Condensed Milk Company, founded by Americans Charles and George Page, merged with Nestlé after a couple of decades as fierce competitors to form the Nestlé and Anglo-Swiss Milk Company.
2. OUR VISION:
People understand that food is a source of nourishment and satisfaction, but also pleasure, health, happiness and peace of mind. They are increasingly aware that their food and beverage choices can impact their quality of life and affect the lives of others.
Innovation has been at the heart of our company since its beginning. Ever since Henri Nestlé invented FarineLactée to alleviate infant mortality, we have been dedicated to enhance people’s lives.
Each day we strive to make our products tastier and healthier choices that help consumers care for themselves and their families. This would not be possible without our unmatched R&D capability, nutrition science and passion for