Nestle Marketing Plan
Product: Nestle Pure Life
Company: Nestle
Contents
Product: Nestle Pure Life 1
Company: Nestle 1
INTRODUCTION 4
Nestle - Company Overview 4
Nestle Waters – A subsidiary 5
Nestle Pure Life – The Product 6
SEGMENTATION & TARGETING 7
Segmentation 7
Target Market 7
COMPETITORS 8
Main Competitors – Competitive Analysis 8
SWOT 9
Weaknesses 10
Opportunities 10
Threats 10
CUSTOMERS 11
Main Customers – Customers Analysis 11
Core Competency 12
Apparent Marketing Strategy 13
Recommendations for Strategy Re-vamp 15
Bibliography 17
INTRODUCTION
Nestle - Company Overview
“Good Food, Good Life” – Nestlé is today world’s leading health, nutrition and wellness company (Nestle, 2012). Nestlé’s mission is to provide the best tasting and nutritious choices in extensive range of beverages and food categories to its consumers all over the world. Today Nestle has 67 brands of bottled water, produced in 36 countries and its distribution is made in 130 countries worldwide (Nestlé Waters, 2011).
Nestle traces its origin back in 1866 when Anglo-Swiss Condensed Milk Company opened the first European condensed milk factory in Cham, Switzerland. One year later, a trained pharmacist, Henri Nestle, introduced world’s first prepared cereals for infants in ‘Farine lactee’ in Switzerland. Both of these companies merged in 1905 to be a company known as Nestle with headquarters based in Swiss town of Vevey – where it started in the beginning. (Nestle, 2012). Nestlé’s first customer was a premature infant who was unable to tolerate his mother’s milk as well as any other conventional substitutes. Henri’s effort was to develop an alternative source of infant nutrition for mothers who were unable to breast feed. Thus the cereal was prepared with his experiments on various combinations of cow’s milk, wheat flour and sugar (Nestle, 2012).
Today Nestle employs around 328,000 people and are managing different factories and/or operations in almost every country of the World. Nestle
Company: Nestle
Contents
Product: Nestle Pure Life 1
Company: Nestle 1
INTRODUCTION 4
Nestle - Company Overview 4
Nestle Waters – A subsidiary 5
Nestle Pure Life – The Product 6
SEGMENTATION & TARGETING 7
Segmentation 7
Target Market 7
COMPETITORS 8
Main Competitors – Competitive Analysis 8
SWOT 9
Weaknesses 10
Opportunities 10
Threats 10
CUSTOMERS 11
Main Customers – Customers Analysis 11
Core Competency 12
Apparent Marketing Strategy 13
Recommendations for Strategy Re-vamp 15
Bibliography 17
INTRODUCTION
Nestle - Company Overview
“Good Food, Good Life” – Nestlé is today world’s leading health, nutrition and wellness company (Nestle, 2012). Nestlé’s mission is to provide the best tasting and nutritious choices in extensive range of beverages and food categories to its consumers all over the world. Today Nestle has 67 brands of bottled water, produced in 36 countries and its distribution is made in 130 countries worldwide (Nestlé Waters, 2011).
Nestle traces its origin back in 1866 when Anglo-Swiss Condensed Milk Company opened the first European condensed milk factory in Cham, Switzerland. One year later, a trained pharmacist, Henri Nestle, introduced world’s first prepared cereals for infants in ‘Farine lactee’ in Switzerland. Both of these companies merged in 1905 to be a company known as Nestle with headquarters based in Swiss town of Vevey – where it started in the beginning. (Nestle, 2012). Nestlé’s first customer was a premature infant who was unable to tolerate his mother’s milk as well as any other conventional substitutes. Henri’s effort was to develop an alternative source of infant nutrition for mothers who were unable to breast feed. Thus the cereal was prepared with his experiments on various combinations of cow’s milk, wheat flour and sugar (Nestle, 2012).
Today Nestle employs around 328,000 people and are managing different factories and/or operations in almost every country of the World. Nestle
Bibliography: Bar, D., Pinheiro, S., Rebiero, P. & Turpenien, J., 2004. The Future in the Food Markets: Nestle vs Unilever. Project. UBI. Castelar Articles, 2005. Nestle 's Competitve Strategy. [Online] Available at: http://articles.castelarhost.com/nestle_competitive_strategy.htm [Accessed 8 April 2012]. Hanson, M., 2012. Nestle Waters: Water Delivery Service Review, Competitors & Coupon Code. [Online] Available at: http://water-delivery.knoji.com/nestlewaters-review-and-promo-coupon-code/ [Accessed 9 April 2012]. Nestle UK and Ireland, 2012. About us. [Online] Available at: http://www.nestle.co.uk/aboutus/Pages/about-us.aspx [Accessed 8 April 2012]. Nestlé Waters North America Inc., 2011. Nestlé Pure Life. [Online] Nestlé Waters North America Inc. Available at: http://www.nestle-watersna.com/pdf/NPL_BWQR.pdf [Accessed 8 April 2012]. Nestlé Waters, 2011. Nestlé Waters 2011. [Online] Available at: http://www.nestle-waters.com/Content/pdf/2011_yearbook.pdf [Accessed 8 April 2012]. Nestle, 2012. About us. [Online] Available at: http://www.nestle.com/AboutUs/Pages/AboutUs.aspx [Accessed 8 April 2012]. Nestlé, 2012. Global Presence. [Online] Available at: http://www.nestle.com/AboutUs/GlobalPresence/Pages/Global_Presence.aspx [Accessed 8 April 2012]. Nestle, 2012. History. [Online] Available at: http://www.nestle.com/AboutUs/History/Pages/History.aspx [Accessed 8 April 2012].