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Nestle Product Startegies

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Nestle Product Startegies
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• Nestlé’s relationship with India dates back to 1912, when it began trading as The Nestlé Anglo-Swiss Condensed Milk Company (Export) Limited, importing and selling finished products in the Indian market. • After India’s independence in 1947, the economic policies of the Indian Government emphazised the need for local production. Nestlé responded to India’s aspirations by forming a company in India and set up its first factory in 1961 at Moga, Punjab, and transformed into a prosperous and vibrant milk district. • Nestlé has been a partner in India's growth for over nine decades now and has built a very special relationship of trust and commitment with the people of India.

• Nestlé India is a subsidiary of S.A. of Switzerland.

Nestlé

• With seven factories and a large number of co-packers, Nestlé India is a vibrant Company that provides consumers in India with products of global standards.

Nestlé India manufactures products of truly international quality under internationally famous brand names such as NESCAFÉ, MAGGI, MILKYBAR, KIT KAT, BAR-ONE, MILKMAID and NESTEA and in recent years the Company has also introduced products of daily consumption and use such as NESTLÉ Milk, NESTLÉ SLIM Milk, NESTLÉ Fresh 'n' Natural Dahi and NESTLÉ Jeera Raita

The company broad product portfolio includes Milk Products & Nutrition, Beverages, Prepared Dishes & Cooking Aids and Chocolates & Confectionary. Milk Products & nutrition The Milk Market in India is Rs. 1 lakh Crore. The company milk products & nutrition portfolio encompasses a wide range of products that includes milk, skimmed milk, value added products like condensed milk, curd, ghee, yogurt, cheese and raita. These products are sold under various popular brands - Nestle Everyday, Nestle Milkmaid, Nestle Milk, Nestle Fresh n Natural, etc. The Milk products and Nutrition division contributes more than 46 per cent to the company’s revenues. Use supply Chain Management for the strong
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