Nestle Roadmap
The Nestlé Roadmap to
Good Food, Good Life
Operational pillars Growth drivers Nutrition,
Health and
Wellness
Emerging markets and
Popularly
Positioned
Products
Innovation and renovation
Consumer engagement Cr ea Out-of-home consumption Su st ai
Complia nce –
lue d Va are Sh
Operational efficiency y lit bi a n
g tin Whenever, wherever, however
Our objective is to be the leader in Nutrition Health and
Wellness, and the industry reference for financial performance, trusted by all stakeholders
N
es
tlé
cul
People, culture, values and attitude
t u re
, va l u e s a n d
Unmatched geographic presence
p
c ri n
ip
le
s
Premiumisation
Unmatched product and brand portfolio Unmatched research and development capability Competitive advantages 4
The year in review 2013
Our business context
Perspective for change
How to describe the environment in which we have been operating these last few years? Turbulent, challenging, unpredictable? Fast-changing, uncertain, dynamic?
Many of the world’s economies have been impacted by the global economic slowdown. At the same time, populations have benefited from fundamental, irreversible changes driven by new technologies, by increased transparency and faster, less controlled communication.
And populations have found their own voices, often inspired, encouraged or mobilised by digital communication.
Economic challenges and opportunities
The business environment is characterised by greater volatility, whether of currencies, of raw materials, or of sentiment. There are beacons of hope, as the middle class grows in emerging economies and millions of people at all income levels strive for a better life. There are pits of despair, especially in the developed world where economic crises, rising unemployment, rising taxes and retrenchment of government spending linked to austerity programmes have combined to engender a feeling of insecurity.
The fact that the emerging markets are actually emerging is bringing
Good Food, Good Life
Operational pillars Growth drivers Nutrition,
Health and
Wellness
Emerging markets and
Popularly
Positioned
Products
Innovation and renovation
Consumer engagement Cr ea Out-of-home consumption Su st ai
Complia nce –
lue d Va are Sh
Operational efficiency y lit bi a n
g tin Whenever, wherever, however
Our objective is to be the leader in Nutrition Health and
Wellness, and the industry reference for financial performance, trusted by all stakeholders
N
es
tlé
cul
People, culture, values and attitude
t u re
, va l u e s a n d
Unmatched geographic presence
p
c ri n
ip
le
s
Premiumisation
Unmatched product and brand portfolio Unmatched research and development capability Competitive advantages 4
The year in review 2013
Our business context
Perspective for change
How to describe the environment in which we have been operating these last few years? Turbulent, challenging, unpredictable? Fast-changing, uncertain, dynamic?
Many of the world’s economies have been impacted by the global economic slowdown. At the same time, populations have benefited from fundamental, irreversible changes driven by new technologies, by increased transparency and faster, less controlled communication.
And populations have found their own voices, often inspired, encouraged or mobilised by digital communication.
Economic challenges and opportunities
The business environment is characterised by greater volatility, whether of currencies, of raw materials, or of sentiment. There are beacons of hope, as the middle class grows in emerging economies and millions of people at all income levels strive for a better life. There are pits of despair, especially in the developed world where economic crises, rising unemployment, rising taxes and retrenchment of government spending linked to austerity programmes have combined to engender a feeling of insecurity.
The fact that the emerging markets are actually emerging is bringing