Nestle Team Dynamics
Nestle Marketing Case Study
Assignment Detail:
Prepare a marketing plan for a company of your choice for the next one and three years. The plan should include the following sections: * Financial Summary
* Mission statement and Market overview
* SWOT Analysis
* An idea for a new product or service for the company
* Marketing objectives or strategies
* 3 year forecast and budgets
Introduction:
* Nestlé is a multinational packaged Swiss food company
* It was founded in 1866 by Henri Nestlé to provide an infant food product
* In 1905 Nestlé merged with is major competitor Anglo-Swiss Milk Company.
* By the early 1900s, the company was operating factories in the United States, Britain, Germany and Spain.
* In 1984 Nestlé Milk Pak Limited (NML) was integrated in Pakistan under the Companies regulation and listed on Pakistan stock exchange since 1980.
* In 1998 Pure Life was launched in Pakistan.
* Nestlé is a world trader.
* Nestlé employs close to 253,000 people in 86 countries around the world.
* The corporation has 511 factories, with 208 in
* Europe, 170 in the Americas, and 133 in Asia, Oceania and Africa.
GENERAL ORGANISATION
MISSION STATEMENT According to their website Nestlé is committed to the following business principles in all countries. Taking into account local legislation, cultural and religious practices:
1. Nestlé 's business objective is to manufacture and market the Company 's products in such a way as to create value that can be sustained over the long term for shareholders, employees, consumers, and business partners. 2. Nestlé does not favor short-term profit at the expense of successful long-term business development. 3. Nestlé recognizes that its consumers have a sincere and legitimate interest in the behavior, beliefs and actions of the Company behind brands in which they place their trust and that
Assignment Detail:
Prepare a marketing plan for a company of your choice for the next one and three years. The plan should include the following sections: * Financial Summary
* Mission statement and Market overview
* SWOT Analysis
* An idea for a new product or service for the company
* Marketing objectives or strategies
* 3 year forecast and budgets
Introduction:
* Nestlé is a multinational packaged Swiss food company
* It was founded in 1866 by Henri Nestlé to provide an infant food product
* In 1905 Nestlé merged with is major competitor Anglo-Swiss Milk Company.
* By the early 1900s, the company was operating factories in the United States, Britain, Germany and Spain.
* In 1984 Nestlé Milk Pak Limited (NML) was integrated in Pakistan under the Companies regulation and listed on Pakistan stock exchange since 1980.
* In 1998 Pure Life was launched in Pakistan.
* Nestlé is a world trader.
* Nestlé employs close to 253,000 people in 86 countries around the world.
* The corporation has 511 factories, with 208 in
* Europe, 170 in the Americas, and 133 in Asia, Oceania and Africa.
GENERAL ORGANISATION
MISSION STATEMENT According to their website Nestlé is committed to the following business principles in all countries. Taking into account local legislation, cultural and religious practices:
1. Nestlé 's business objective is to manufacture and market the Company 's products in such a way as to create value that can be sustained over the long term for shareholders, employees, consumers, and business partners. 2. Nestlé does not favor short-term profit at the expense of successful long-term business development. 3. Nestlé recognizes that its consumers have a sincere and legitimate interest in the behavior, beliefs and actions of the Company behind brands in which they place their trust and that
References: http://www.nestle.com/ - accessed on 7th May. www.scribd.com /guriya-143/d33118347-marketing-strategies-of-Nestle – accessed on 7th May.