2. Table of contentsIntroductionCompany brandsMission and vision statement4P’sSWOT AnalysisCustomer driven strategiesBCG MatrixConclusion and Recomondation
3. INTRODUCTION Founded in 1867 in switzerland by Henri Nestle’s(pharmasist) Developed a food for babies (save the child life’s) In 1950 Nestle’s merged with Anglo-swiss condensedmilk company, which was opreating inUS,Bartain,Germany & Spain Today, Nestle is the world leading Food Company Head quater in Switizerland, opreating companies inAmerica, Africa, Asia, Oceania In 1988 Milkpak in Pakistan, merged with milk companyin shikarpura, in same year ,lunched FROST juice Switzerland. It is a foodprocessing company, registeredon the Karachi and Lahorestock exchanges. One factory in Islamabad and 2in Karachi producebottled water.
4. COMPANY OFFERING Milk products Nestle Milkpak UHT Milk Milk pak Butter Milk pak cream Milk desi Ghee Foods products Baby foods Botteled water Cereals Ice cream Drinks Health care nutrition
5. Mission and Vision statementsMission Nestle mission is to provide the best food to peoplethroughout the world.Vision “At Nestle, we believe that research can help us tomake better food, so that people live a better life.” Meet the nutrition needs of consumers of all ages Nestle pak ltd envision the company to develop anextreamly motivated and professionally trainedworkforce
6. Nestle’s 4P’sProduct Product is something that is offered to the market. Nestle safe, pure, refreshing and healthy water isthe product of Nestle. recently it has offered a 0.25 liter bottle of NPL inthe market Nestle people say: “Quality is our more successfulproduct and it is key to our success today andtomorrow.”
7. Place Placement is the distribution of the product to itscustomers at right time, in right quantity, at rightprice and at right place. To ensure this, channeladopted by the