Nestle Waters Report
NESTLE WATERS REPORT
Business Management – Exploring Strategy December 6th 2012
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1 INTRODUCTION 2 NESTLE WATERS PROFIL 2.1 From the beginning to nowadays 2.1.1 History 2.1.2 Nestle Waters contemporary mission 2.2 Nestle Waters strategic capabilities 2.2.1 Nestle waters resources 2.2.1.1 Physical capabilities 2.2.1.2 Financial capabilities 2.2.1.3 Human capabilities 2.2.2 SWOT analysis 2.2.2.1 Strengths 2.2.2.2 Weaknesses 2.2.2.3 Opportunities 2.2.2.4 Threats 2.3 Nestle Waters Environment 2.3.1 PESTEL analysis 2.3.1.1 Political level 2.3.1.2 Economic level 2.3.1.3 Social level 2.3.1.4 Environmental level 2.3.1.5 Technological level 2.3.1.6 Legal level 2.3.2 Competitive forces analysis 2.3.2.1 Threat of new entrants 2.3.2.2 Threat of supplier power 2.3.2.3 Threat of substitute goods 2.3.2.4 Threat of customer power 2.3.2.5 Rivalry among competitors 3 NESTLE WATERS STRATEGIES 3.1 Communication based on shared value 3.2 Innovation for sustainable development 3.3 The Lean management 4 CONCLUSIONS REFERENCE LIST APPENDICES
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2 2
3 3 4 4 5 5 5
6 6 7 7 8 8 9 9 10 10 10
11 12 12 14 15 17
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1. INTRODUCTION
The attention given to fresh water and its waste is a major issue of our century. The incredible population growth that our planet will face, in the next twenty-five years, will necessarily be accompanied by an explosion of water consumption and degradation of its quality (P. R. Ehrlich & A. H. Ehrlich, 1990). There are two different ways to consume water, drink the tap water or buy bottled water. The attractiveness and dynamism of the bottled water market may surprise considering existing obstacles: Many sources of supply exist, Products that were nearly impossible to tell apart by taste, A free substitute exist; tap water
• • •
The bottled water market is facing major changes over the last 10 years. While some players were long established, new major competitors
Business Management – Exploring Strategy December 6th 2012
1
1 INTRODUCTION 2 NESTLE WATERS PROFIL 2.1 From the beginning to nowadays 2.1.1 History 2.1.2 Nestle Waters contemporary mission 2.2 Nestle Waters strategic capabilities 2.2.1 Nestle waters resources 2.2.1.1 Physical capabilities 2.2.1.2 Financial capabilities 2.2.1.3 Human capabilities 2.2.2 SWOT analysis 2.2.2.1 Strengths 2.2.2.2 Weaknesses 2.2.2.3 Opportunities 2.2.2.4 Threats 2.3 Nestle Waters Environment 2.3.1 PESTEL analysis 2.3.1.1 Political level 2.3.1.2 Economic level 2.3.1.3 Social level 2.3.1.4 Environmental level 2.3.1.5 Technological level 2.3.1.6 Legal level 2.3.2 Competitive forces analysis 2.3.2.1 Threat of new entrants 2.3.2.2 Threat of supplier power 2.3.2.3 Threat of substitute goods 2.3.2.4 Threat of customer power 2.3.2.5 Rivalry among competitors 3 NESTLE WATERS STRATEGIES 3.1 Communication based on shared value 3.2 Innovation for sustainable development 3.3 The Lean management 4 CONCLUSIONS REFERENCE LIST APPENDICES
1
2 2
3 3 4 4 5 5 5
6 6 7 7 8 8 9 9 10 10 10
11 12 12 14 15 17
2
1. INTRODUCTION
The attention given to fresh water and its waste is a major issue of our century. The incredible population growth that our planet will face, in the next twenty-five years, will necessarily be accompanied by an explosion of water consumption and degradation of its quality (P. R. Ehrlich & A. H. Ehrlich, 1990). There are two different ways to consume water, drink the tap water or buy bottled water. The attractiveness and dynamism of the bottled water market may surprise considering existing obstacles: Many sources of supply exist, Products that were nearly impossible to tell apart by taste, A free substitute exist; tap water
• • •
The bottled water market is facing major changes over the last 10 years. While some players were long established, new major competitors
References: G. 2012.