Nestlé Internationalization Strategy on the Romanian Market

Nestlé Internationalization Strategy on the Romanian Market

Contents
I. General presentation of Nestle International 4

History 4

II. Planning 6

Mission of the company 6

Strategic goal 7

Strategic plan 7

Operational and tactical planning 11

1. Tactical Planning - Product Design and Production Department 11

Operational Planning – Product Design and Production Department – Manufacturing Office 14

2. Tactical Planning - Sales Department 16

Operational Planning – Sales Department – Supply Chain Management Office 18

3. Tactical Planning - Marketing Department 19

Operational Planning - Marketing Department - Advertising Office 22

4. Tactical Planning – Human Resources Department 23

Operational Planning – Human Resources Department –Staffing & Recruitment Office 24

5. Tactical planning - Finance department 25

Operational planning – Finance Department - Tax Office 27

6. Tactical planning – Legal department 29

Operational planning – Commercial Office 30

III. Organizing: 32

1. The organizational chart of the company, before and after internationalization 32

2. The identification of the type of organizational structure 34

3. The justification for choosing the respective organizational structure 35

4. The departmentalization of the personnel. 35

IV. Coordinating (Human Resources Policy) 36

The General Manager of the subsidiary in Romania 36

The Marketing Director of the Romanian subsidiary 41

Assembly line worker in the Romanian subsidiary 47

V. Controlling 49

Financial performance 49

Quality performance 50

Human resources performance 50

I. General presentation of Nestle International

Nestlé is the world's leading Nutrition, Health and Wellness company. We are committed to increasing the nutritional value of our products while improving the taste. We achieve this through our brands and with initiatives like the