Net-Profit Margin Analysis Essay

The three corporations experienced increases in the net profit margin from 2005 to 2006. Each corporation experienced increases in net income. Bank of America’s net profit margin did not increase as high as Morgan Stanley and JP Morgan Chase. While Morgan Stanley and JP Morgan Chase were able to keep their marketing expenses stayed at relatively similar levels between years, Bank of America experienced a 21% increase in marketing expenses which explains why their increase in net profit margin was night as noticeable as the others. From 2006 to 2008, all three corporations suffered a decrease in net profit margin which was due to a decrease in net income. In 2010, Bank of America continued to suffer with a net loss while the corporation’s competitors
were able to increase their net income that year.