Netflix
Goutami Kukkapalli
NETFLIX
BACKGROUND Netflix was founded in 1997 in Scotts Valley, California by Marc Randolph and Reed Hastings, who previously had worked together at Pure Software. The company was established in 1997 and is headquartered in Los Gatos, California. It is a public company. It is considered one of the most successful startup companies of all time by market capitalization, revenue, growth, and cultural impact. Because of the inconvenience of going to the store to find your desired title stocked out, and fed up with late fees, Reed Hastings started a new business called Netflix, which made DVDs available through the mail, eventually operating on a monthly subscription, and without late fees. Netflix is the world’s leading Internet television network with over 44 million members in 41 countries enjoying more than one billion hours of TV shows and movies per month, including original series.
PRODUCT/SERVICE Netflix is a subscription-based movie and television show rental service that offers media to subscribers via Internet streaming and via US mail. Netflix was one of the first companies to send rental DVDs directly to the home of the customer. The company also do not have any late fees for any movie which helped to build their company into a leading company in this part of the entertainment business. At this point in time, the company also offers some of their selection directly online, allowing customers to stream their selection directly to their televisions or other electronic equipment. A customer can select to have both types of service or they can purchase only one of the two options. The company is hoping to go to streaming movies online to eliminate the expenses of mailing and buying multiple copies of CDs.
PURPOSE
Netflix is an increasingly global internet TV network offering movies and TV shows commercial-free, with unlimited
NETFLIX
BACKGROUND Netflix was founded in 1997 in Scotts Valley, California by Marc Randolph and Reed Hastings, who previously had worked together at Pure Software. The company was established in 1997 and is headquartered in Los Gatos, California. It is a public company. It is considered one of the most successful startup companies of all time by market capitalization, revenue, growth, and cultural impact. Because of the inconvenience of going to the store to find your desired title stocked out, and fed up with late fees, Reed Hastings started a new business called Netflix, which made DVDs available through the mail, eventually operating on a monthly subscription, and without late fees. Netflix is the world’s leading Internet television network with over 44 million members in 41 countries enjoying more than one billion hours of TV shows and movies per month, including original series.
PRODUCT/SERVICE Netflix is a subscription-based movie and television show rental service that offers media to subscribers via Internet streaming and via US mail. Netflix was one of the first companies to send rental DVDs directly to the home of the customer. The company also do not have any late fees for any movie which helped to build their company into a leading company in this part of the entertainment business. At this point in time, the company also offers some of their selection directly online, allowing customers to stream their selection directly to their televisions or other electronic equipment. A customer can select to have both types of service or they can purchase only one of the two options. The company is hoping to go to streaming movies online to eliminate the expenses of mailing and buying multiple copies of CDs.
PURPOSE
Netflix is an increasingly global internet TV network offering movies and TV shows commercial-free, with unlimited