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Netflix Case Study

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Netflix Case Study
Running Head: NETFLIX ON THE MOVE

CHANGES IN THE MOVIE RENTAL BUSINESS

Contents

Introduction……………………………………………………………………………. 3

Changes Within The Movie Rental Business……………………………………… 4

NetFlix History and Strategies…..…………………………………………………... 6

Analyzing NetFlix Results…..…………………………..…………………………… 9

Review and Recommendations………………………………………..…………… 10

Conclusion……………………………………………………………………………. 12

References……………………………………………………………………………. 13

Introduction

Impressive is the company that is able to make it to the top of their industry in quick fashion and remain there atop of all the rest of the industries. Taking away market share from other established companies is a feat that does not occur by accident. NetFlix is a company that was born in 1997 and by 2007 had revenues exceeding $1 billion. Not all competitors were prepared to handle the new strategies being employed by NetFlix and some fell quickly. Strategies and changes within the movie rental business that allowed NetFlix to accomplish such a quick business success story and others to fall just as quickly will be explored to give a clear picture of some of the external factors that were relevant in the NetFlix movement. By reviewing and analyzing some of the business decisions by NetFlix over the past 10 years, it will provide a better understanding of the effects of these decisions. Although NetFlix has obtained some great results over these years, there are also lessons to be learned and recommendations that can be given so that some of the less beneficial business decisions will not be repeated. This exploration of the NetFlix business strategy and the results from executing their strategies will help gain insight on how important it is to stay involved with the customer and satisfy the needs of the market.


References: Wofford, T. (2013). How these companies are streaming money. Retrieved from http://beta.fool.com/tlwofford/2013/01/13/online-video-streaming-performing-well/20918/ Funding Universe Seeking Alpha. (2013). Domestically funding international growth: the NetFlix strategy. Retrieved from http://seekingalpha.com/article/1293701-domestically-funding-international-growth-the-netflix-strategy Forbes Market Watch. (2013). NetFlix to announce first-quarter 2013 financial results. Retrieved from http://www.marketwatch.com/story/netflix-to-announce-first-quarter-2013-financial-results-2013-04-02 Bloomberg Business Week Edwards, C. (2012). Bloomberg. NetFlix dominates streaming rivals in web-video market. Retrieved by http://www.bloomberg.com/news/2012-11-07/netflix-dominates-streaming-rivals-with-growing-web-video-share.html O’Neil, M
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