Netflix - Strategy Analysis
Netflix - Firm Strategy Analysis
Today, whenever we think about watching movies or TV serials online, Netflix is one company that comes on everyone 's minds. It is one of the world 's market leading internet television network that provides members with subscription service across 40 different countries and more to enjoy movies and
TV shows online anytime anywhere with the only requirement of an internet connection. Their subscription service is vastly used because of its low monthly price, hence making it affordable to a lot of masses around the globe. I guess that is why it has about 50 million members streaming more than one billion hours of movies and TV shows per month. Now isn 't that amazing?
The company was founded in 1997 By Reed Hastings and Marc Randolph with a small customer-centric business of offering online movie rentals and DVD rental services. And soon in 1999 they started off their now well known low priced monthly subscription service offering unlimited rentals. Over the years the company added various services like the personalized movie recommendation system, publically traded on NASDAQ, introduced streaming that would let members stream movies and TV shows instantly on their personal computers, partnered with companies like Blu-ray, Apple Macintosh, TV settop boxes and other consumer electronics companies to stream onto the game consoles, iPad, iPhone and other internet connected devices. The company expanded its television and movie library and with the growing popularity it launched its service in various countries globally. A few of the company 's rivals would be Amazon Instant video streaming, Hulu and now HBO which can provide much more content as it grows and establishes itself further. Thus the company will need to constantly evaluate its strategy to sustain its position as the leading internet television network.
As time progresses, so does the company 's long term view. The company has set a few strategic goals
Today, whenever we think about watching movies or TV serials online, Netflix is one company that comes on everyone 's minds. It is one of the world 's market leading internet television network that provides members with subscription service across 40 different countries and more to enjoy movies and
TV shows online anytime anywhere with the only requirement of an internet connection. Their subscription service is vastly used because of its low monthly price, hence making it affordable to a lot of masses around the globe. I guess that is why it has about 50 million members streaming more than one billion hours of movies and TV shows per month. Now isn 't that amazing?
The company was founded in 1997 By Reed Hastings and Marc Randolph with a small customer-centric business of offering online movie rentals and DVD rental services. And soon in 1999 they started off their now well known low priced monthly subscription service offering unlimited rentals. Over the years the company added various services like the personalized movie recommendation system, publically traded on NASDAQ, introduced streaming that would let members stream movies and TV shows instantly on their personal computers, partnered with companies like Blu-ray, Apple Macintosh, TV settop boxes and other consumer electronics companies to stream onto the game consoles, iPad, iPhone and other internet connected devices. The company expanded its television and movie library and with the growing popularity it launched its service in various countries globally. A few of the company 's rivals would be Amazon Instant video streaming, Hulu and now HBO which can provide much more content as it grows and establishes itself further. Thus the company will need to constantly evaluate its strategy to sustain its position as the leading internet television network.
As time progresses, so does the company 's long term view. The company has set a few strategic goals
References: 3.)John Casteele (Feb 24, 2014), Netflix vs HBO: Is the Rivalry as Intense as it Seems?. Retrieved from: http://www.fool.com/investing/general/2014/02/24/is-the-netflixhbo-rivalry-as-intense-as-itseems.aspx 4.) Netflix (Apr 21,2014), Netflix Long Term View. Retrieved from: http://ir.netflix.com/long-term-view.cfm 5.) Charles Vickery (Dec 08,2010), Netflix. Retrieved from: http://www.slideshare.net/charlesvickery/netflix-6070795