Preview

Neville Isdell: The Coca-Cola Company

Satisfactory Essays
Open Document
Open Document
537 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Neville Isdell: The Coca-Cola Company
Neville Isdell is the former chairman of the board of directors and CEO of the Coca-Cola Company. After 43 years with Coca-Cola system, he retired in April 2009. Building on an incredibly successful history, Isdell took the world's largest beverage company to new heights during his tenure. Under his leadership, it reached high levels of employee engagement, allowing the employees themselves to chart the company's path to continued growth and profitability.

He expanded on the firm's proud legacy of corporate responsibility by embedding sustainability throughout every facet of the organisation and helping to ensure its role as a community-connected 21st-century enterprise. These efforts resulted in Coca- Cola's return to Fortune's World's Most Admired Companies list in 2006. In 2009, the company moved up to 12th spot in the global ranking.

A native of Ireland, Isdell was born in Downpatrick but moved to Zambia with his family when he was 10 years old. He joined Coca-Cola in 1966 with the local bottling company in Zambia. In 1972, he became general manager of Coca-Cola Bottling of Johannesburg - the largest Coca-Cola bottler in Africa at the time. Isdell was named region manager for Australia in 1980. In 1981, he became president of the bottling joint venture between the Coca-Cola company and the San Miguel Corporation in the Philippines, where he oversaw the turnaround and renewal of the Coca-Cola business in that key market.

Isdell moved to Germany as president of the company's central European division in 1985. In 1989, he was elected senior

vice-president and appointed president of the Northeast Europe/Africa Group and led the company's entry into new markets in India, the Middle East, eastern Europe and the former Soviet Union. In 1995, he was named president of the Greater Europe Group.

From July 1998 to September 2000, Isdell served as chairman and CEO of Coca-Cola Beverages Plc in the UK, where he oversaw that company's merger with Hellenic

You May Also Find These Documents Helpful

  • Powerful Essays

    Strayer Week 10 Assignment

    • 2345 Words
    • 10 Pages

    Coca-Cola Company is an American multinational beverage corporation headquartered in Atlanta Georgia. It is best known for its flagship product Coca-cola. The company offers more than 500 brands in over 200 countries and serves over 1.7 billion servings per day. The company’s stock is listed on the NYSE and it is a part DJIA, S&P index and the Russell 1000 index. The company had revenues of $48.01 billion in the year 2012 and a net income of $9.01 billion. Coca-cola has a total asset base of 86.17 billion and 146200 employees worldwide. Coca-Cola’s current chairman and chief executive is Muhtar Kent. Coca-Cola produces a portfolio of products. Apart from the famous Coke brand, the company produces over 613 beverages ranging from carbonated drinks to non carbonated drinks, sport drinks to water. Coca cola’s main products are; Coke, Fanta, Krest, Minute Maid, Schweppes, PowerAde, Sprite, Stoney and Dasani. These are some of the products offered by Coca cola aimed at different markets geographically and different segments of the market. Sparkling drinks accounted for 68% of Coca-Cola sales in 2011 while still and water beverages accounted for 28% of the sales volumes. The company has over 30 water brands aimed at generating value through the on the go immediate consumption occasion. The company distributes its products through bottlers who operate under franchises although recently Coca Cola has bought some of major bottlers (Coca Cola, 2013).…

    • 2345 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Founded in 1886, John Pemberton invented the first prototype of soda. Over a century later, The Coca-Cola Company has produced more than 10 billion gallons of syrup. The company is the world’s leading manufacturer, marketer, and distributor of nonalcoholic beverages concentrates and syrups. The company’s corporate headquarters are in Atlanta, Georgia. Led by Coca-Cola the company’s portfolio features 15 billion dollar brands which include; Diet Coke, Fanta, Sprite, Coke Zero, Vitamin Water, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, they rank number one in sparkling beverages. The company has consumers in more than 200 countries who consume their beverages at a rate of 1.8 billion servings a day. The company is focused on supporting active and healthy living so has diversified their products to include healthier choices. They launched more than 100 low and no-colaroie products in 2011 and offer more than 800 low and no-calorie products. The company was one of the four founding companies to establish the Global Business Initiative on Human rights as a means of scaling up respect for human rights across business systems and supply chains.…

    • 3170 Words
    • 13 Pages
    Powerful Essays
  • Better Essays

    In May 1886 as a one man business in Atlanta, GA, Dr. John Pemberton, a Pharmacist who created the noncarbonated drink as medicine used as a medical elixir, nerve, and brain tonic during the origin(s) and subsequent evolution of Coca-cola started. Later carbonated dihydrogen monoxide was integrated into the drink presently known as Coca-Cola. Robert Goizueta is the current operator of Coca-Cola, thinks that without people the company would not be victorious. Coca-Cola believes that employees and bellwethers in the company will live their personal and workplace values. Diversity is the heart of the company and Coca-Cola encourages diversity at each of their plant and corporate locations. The company does their very best to develop a workplace environment that provides employees the same opportunity to advance, develop, and access information to all employees. Coca-Cola states they want to “Create a diverse, healthy and safe work environments aligned with internationally respected human rights principles” (The Coca-Cola Company, 2012). Employees’ actions will serve as a compass for how to behave in the workplace as well as in their personal lives.…

    • 1060 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    FIN 534 Writing ASsignment 1

    • 4011 Words
    • 15 Pages

    Coca Cola has been a strong company for many decades, and has been able to innovate…

    • 4011 Words
    • 15 Pages
    Powerful Essays
  • Good Essays

    This year marks the 125th anniversary of my beverage of choice - Coca-Cola. Coca-Cola was created in Atlanta, Georgia, by pharmacist Dr. John Pemberton on May 8th, 1886 and in its first year only 9 glasses of the beverage were sold. Today, the Coca-Cola company sells 1.7 billion beverage servings per day on average, and its product portfolio has expanded to offer more than 3,500 beverage choices to consumers. One hundred and twenty-five years later, Coca-Cola is sold in more than two hundred countries worldwide – but that just scratches the surface of what the company is about. In addition to being the world’s number one beverage producer, Coca-Cola is leading the charge, around the world in sustainability; especially in the areas of waste reduction, renewable forms of energy and water conservation.…

    • 994 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Coca-Cola sells in more than 200 countries, has been in business for 125 years, and has almost 140,000 employees ("The Coca-Cola Company", 2011). Coca-Cola started in 1886 by a pharmacist named Dr. John Pemberton ("History of Coca-Cola", 2011). In the 1900’s Coca-Cola expanded its’ bottling operations in Guam and Europe. By the 1920’s Coca-Cola expanded its’ bottling operations to 10 other countries. In the 1930’s Coca-Cola entered three more countries. Cola-Cola introduces its products in Egypt in 1948 ("History of Coca-Cola", 2011). Today Coca-Cola operates in most major countries.…

    • 1140 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Coca cola is the world’s leading manufacturer distributer and marketer of non-alcoholic beverages concentrates and syrups. They have over 400 brands including Fanta, oasis and relentless. The business was founded in 1886 with operations in over 200 countries but based in Atlanta.…

    • 1546 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Coca-Cola Case Study

    • 3424 Words
    • 14 Pages

    Bibliography: Chairman of the Board and Chief Executive Officer The Coca-Cola Company Chairman of the Board of Directors on April 23, 2009…

    • 3424 Words
    • 14 Pages
    Powerful Essays
  • Best Essays

    The Coca-Cola Company, whose headquarter is located in Atlanta, Georgia, is the world’s largest beverage company and has been ranked number one for the past thirteen consecutive years, according to InterBrand’s Best Global Brand Report (Elliott, 2012). This is a huge honor given the fact where the company first started off. The Coca-Cola soft drink made its debut in Atlanta, at Jacobs’ Pharmacy soda…

    • 4079 Words
    • 17 Pages
    Best Essays
  • Good Essays

    Coca-Cola's diversity of the management structure allows each group to tightly control all of the functional areas. With an operation of this size this system is of great value. If the corporate structure was that of a single head overseeing the entire operation it is conceivable that the head would lose touch with the arms. "The way we see it, we would much rather manage a business in nearly 200 countries than try to build a business in nearly 200 countries" (Ivestor). This statement was included as part of a letter to the share holders in Coca-Cola Co. In recent years, due to the changing global economies Coke has taken a less aggressive stand in the market…

    • 685 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Corporate Summary

    • 834 Words
    • 3 Pages

    Coca-Cola CEO Nevilee Isdell had retired from Coco-Cola in 2001 he was with them for 35 years. Once he left Coco-Cola, sales began to drop, the turnover rate was high and became the norm, everyone moral was low and it was threating the company future. The board of directors came to a decision for Mr. Isdell to return to the company hoping to reverse the sluggish performance in the company. Upon his return he observed the need for a new strategy and change, once seeing how one of their top competitors Pepsi has integrated into fast food and the snack industry. Pepsi also expanded their business umbrella with Gatorade and Frito-Lay. Once the team sat down the agreed to using vertical intragartion strategy, Coco-Cola bought the product vitamin water, the put a jump on the non-carbonated beverage sector of the market, and expand a selection within the industry. Creating new flavored products like coffee Blak coke, Envigo, a carbonated green tea were added to increase profitability and make a change in the global market. Coca-Cola is trying to gain control the global market through aggressive strategy and branding campaigns, with its carbonated and non-carbonated beverages.…

    • 834 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Coca Cola is one of the biggest beverage organizations in its industry. Coca Cola manufactures and distributes, and markets their products. Coca Cola was invented on May 1886 by John Stith Pemberton in Jacob’s pharmacy in Atlanta, GA (Coca Cola, 2009). The name for the company was suggested by his bookkeeper Frank Robinson.…

    • 909 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Coca-Cola CEO Neville Isdell retired from Coca-Cola in 2001 after serving 35 years with the company. When Mr. Isedell left Coca-Cola sales began to drop, there was high turnover, and low morale threatened the company’s future. Mr. Isdell recognized the need for a new strategy and change, after seeing what other competitors were doing. He seen that Pepsi had diversified their options and Coca-Cola needed to do the same. I believe vertical integration strategy was used here. Coca-Cola bought the product vitamin water, in order to dive into the non-carbonated beverage sector market and expand within the industry. Coca Cola is trying to control the global market through aggressive strategy and branding campaigns, with its carbonated and non-carbonated beverages.…

    • 687 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Coca Cola has been a leading competitor in the beverage industry and has the world’s top leading soft drinks, including Coke, Diet Coke, Fanta and Sprite. It also sells other brands such as Powerade, Minute Maid and Dansani. Coca Cola has the largest distribution system in the world. This company has demonstrated a strong market orientation, making strategic decisions and taking actions to attract, satisfy and retain customers. With changes in top management over the life of this company, Coca Cola leadership seemed to lack the ability to handle a series of ethical crises.…

    • 411 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    manager

    • 329 Words
    • 2 Pages

    All it took was a tour of Coke’s operations in India, China and 14 other key markets this summer for Isdell to see a different reality: Coca-Cola was a troubled company…

    • 329 Words
    • 2 Pages
    Satisfactory Essays