New Balance Case Study
The New Balance brand has reached amazing levels of success in recent years, which is why we are here to give you the scoop on them! Originally a footwear company, this corporation has expanded to create one some of the most efficient and attractive sports gear in the athletic retail industry. If you absolutely love this brand, you’ll want to see the following seven facts that you need to know about New Balance!
Number Seven: The Original New Balance
When the company first emerged, they weren’t the major footwear retailer that we adore today. In fact, they only sold their arch supports, created with their unique technology. After this brought the company wild success, they figured they could make even more money by implementing these arches into their own line of shoes.
Number Six: An Odd-Observation
The renowned brand name, …show more content…
Rather, they preferred that their footwear be worn for its own merits and fantastic performance. When they did finally sign someone to endorse their shoes (James Worthy), they had to end the $1-million contract after he was caught soliciting.
Number Two: Pass the Pigskin
One of the biggest keys to the success of this company is their utilization of pigskin in the manufacture of shoes. Many of their models, like the 990, is renowned for being made with pigskin rather than cowhide. This gave them a “buttery” suede that offered enhanced comfort and longer durability.
Number One: All-American Roots
The New Balance company is one of the few American footwear retailers who still manufactures its product domestically. Additionally, they are the very last major corporation in this industry that builds the majority of its product in America: an impressive 80%. The other 20% is manufactured in New England. We hoped you liked our list of the seven facts you need to know about the New Balance
Number Seven: The Original New Balance
When the company first emerged, they weren’t the major footwear retailer that we adore today. In fact, they only sold their arch supports, created with their unique technology. After this brought the company wild success, they figured they could make even more money by implementing these arches into their own line of shoes.
Number Six: An Odd-Observation
The renowned brand name, …show more content…
Rather, they preferred that their footwear be worn for its own merits and fantastic performance. When they did finally sign someone to endorse their shoes (James Worthy), they had to end the $1-million contract after he was caught soliciting.
Number Two: Pass the Pigskin
One of the biggest keys to the success of this company is their utilization of pigskin in the manufacture of shoes. Many of their models, like the 990, is renowned for being made with pigskin rather than cowhide. This gave them a “buttery” suede that offered enhanced comfort and longer durability.
Number One: All-American Roots
The New Balance company is one of the few American footwear retailers who still manufactures its product domestically. Additionally, they are the very last major corporation in this industry that builds the majority of its product in America: an impressive 80%. The other 20% is manufactured in New England. We hoped you liked our list of the seven facts you need to know about the New Balance