New Belgium Brewing Company's Marketing Strategy

New Belgium Brewing Company’s marketing strategy is both unique and intriguing. New Belgium’s employee focus and awareness of environmental issues has driven the current and continued growth of this company. Sustainability and social responsibility are the key elements that keep New Belgium as high competitors in the brewing market and are the cornerstone of what organizational beliefs. New Belgium’s (2014) core values are still in place from conception back in 1991; owners Jeff and Kim Jordan’s beliefs embodied that of social, environmental, and cultural change (Ferrell & Hartline, pg.354). Staying in good practice, the organization adopted the triple bottom line business approach. In the article entitled, “The triple-bottom-line of