If analysis does not structure the information in a meaningful way that clarifies both present and anticipated situations, the manager will be unable to see how the pieces fit together. This synthesis of information is critical in developing competitive advantages and the strategic focus of the marketing plan (Ferrell & Hartline, 2014). One factor to consider is that the company uses environmental
If analysis does not structure the information in a meaningful way that clarifies both present and anticipated situations, the manager will be unable to see how the pieces fit together. This synthesis of information is critical in developing competitive advantages and the strategic focus of the marketing plan (Ferrell & Hartline, 2014). One factor to consider is that the company uses environmental