New Business Plan
Project-The New Camp
PREPARED FOR
BODIRUJJAMAN
CONTENTS .
• Executive Summary 03 • Description of Venture 04 • Mission and Vision 05 • Market Analysis 05 • Competitive Analysis 07 • Strategy 10 • Services 11 • Marketing & Sales 13 • Human Resource Plan 16 • Customer Service and Support 17 • Financial Data 19 • Conclusion 21
Executive Summary The main purpose and objective of our assignment was to develop a business plan in perspective of our country. The New camp as we want to call it is a camping site that we plan to introduce for the first time in Bangladesh. The idea is to provide accommodation services to locals and tourists during peak seasons but in a unique way, that is our services will be based on outdoor activities. During peak seasons, especially the winter season, it is really difficult to get a place to stay in Cox’s bazaar as most hotels and motels are booked by tourists. As a result, many people are unable to spend their holidays in Cox’s Bazaar just because they could not find a place to stay. This is where we want to take the opportunity to capitalize on the situation and provide accommodation services which is going to be much cheaper and affordable for the tourists and other potential local customers. As the set up cost of the venture is Low, we can take the opportunity of cost leadership thus making our business profitable.
The business:
Description of venture
The New camp we want to identify it is a camping site that we plan to bring in for the initially in our country. During peak seasons, it is hard to get a place to stay in Cox’s bazaar as most hotels and motels are
PREPARED FOR
BODIRUJJAMAN
CONTENTS .
• Executive Summary 03 • Description of Venture 04 • Mission and Vision 05 • Market Analysis 05 • Competitive Analysis 07 • Strategy 10 • Services 11 • Marketing & Sales 13 • Human Resource Plan 16 • Customer Service and Support 17 • Financial Data 19 • Conclusion 21
Executive Summary The main purpose and objective of our assignment was to develop a business plan in perspective of our country. The New camp as we want to call it is a camping site that we plan to introduce for the first time in Bangladesh. The idea is to provide accommodation services to locals and tourists during peak seasons but in a unique way, that is our services will be based on outdoor activities. During peak seasons, especially the winter season, it is really difficult to get a place to stay in Cox’s bazaar as most hotels and motels are booked by tourists. As a result, many people are unable to spend their holidays in Cox’s Bazaar just because they could not find a place to stay. This is where we want to take the opportunity to capitalize on the situation and provide accommodation services which is going to be much cheaper and affordable for the tourists and other potential local customers. As the set up cost of the venture is Low, we can take the opportunity of cost leadership thus making our business profitable.
The business:
Description of venture
The New camp we want to identify it is a camping site that we plan to bring in for the initially in our country. During peak seasons, it is hard to get a place to stay in Cox’s bazaar as most hotels and motels are
References: ❑ Joseph T. Straub & Raymond F. Attner, 2006, Introduction to Business, 2nd edition, Kent Publishing Company, Boston, Massachusetts, USA. ❑ Philip Kotler & Kevin Lane Keller, 2006, Marketing Management, 12th edition, Prentice – Hall of India Private Limited, New Delhi. ❑ William J. Stevenson, 2005, Operations Management, 8th edition, McGraw Hill Companies Inc, Avenues of Americas, New York, USA. ❑ James C. Van Horne & John M Wachowicz JR, 2001, Fundamentals of Financial Management, 12th edition, Prentice Hall Inc Financial times, Edinburg Gate, Harlow Essex, England. ❑ Fred R. David, 2009, Strategic Management Concepts & Cases, 12th edition, Prentice – Hall of India Private Limited, New Delhi.