New Gen Foods Case Study Business Ethics

Benji Watson had an opportunity to attend a “Get to Know Us” event with New Gen Health Sciences, a company that was recruiting him for employment, during a weekend long event sponsored by the company. Prior to arriving at New Gen, Benji researched the company, on line, to assist in his questions regarding the company. He found several sites, which could possibly question the ethics of the company, as well as the culture in which this company represented. In order for Benji to make a decision, he will need to base his decision on many critical factors. These factors may include: offers from other corporations, the ability to work within the business ethics of New Gen. and the culture of New Gen.
Understanding business ethics will be useful
For example, the recruiter was proud of the “P.R.” team, as they lead people to believe their products are from an “exotic” location, when in fact they are manufactured locally. The recruiter also talked of the company’s ethics code, and that the legal team made sure they were compliant and was structured to “attract investors”. These comments would suggest a lack of integrity and honesty. “To most people, integrity means honesty. Though some don’t consciously realize it, honesty includes not only telling the truth, but also leaving the right impression”(Covey & Merrill, 2006, p. 62). The recruiter may be telling the truth, but it would appear that the impression is negative. Another questionable ethics practice was New Gen being a large contributor to companies like Planned Parenthood and the ACLU. “The crucial factor here is not observable action, but rather the underlying motivation” (Dobson, n.d., p. 3). This might be a strategy to portray them as a great company, or it could be motivated purely by the
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