Preview

New Heritage Company

Powerful Essays
Open Document
Open Document
3983 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
New Heritage Company
NEW HERITAGE DOLL COMPANY
Capital Budgeting

NEW HERITAGE DOLL COMPANY
Capital Budgeting

Brief Case

Brief Case

Brief Case

Brief Case

Brief Case

Brief Case

Brief Case

Brief Case

To: CFO (New Heritage Doll Company)
From:
Date: 11/16/12
RE: NEW HERITAGE DOLL COMPANY

To: CFO (New Heritage Doll Company)
From:
Date: 11/16/12
RE: NEW HERITAGE DOLL COMPANY

Here a composite report is advanced on the toy industry, New Heritage Doll Company and the evaluation of its investment projects.
Here a composite report is advanced on the toy industry, New Heritage Doll Company and the evaluation of its investment projects.

Index
Index

| | 1. Introduction | 4 | | | | | | | 2. The Doll Industry | 6 | | | | | | | 3. New Heritage Company | 9 | | | | | | | 4. Capital Budgeting | 11 | | | | | | | 5. Investment Proposals | 17 | | | | | | | 6. Projects analysis | 20 | | | | | | | 7. Election of one project | 26 | | | | | | | 8. Exhibit.1. Match My Doll Clothing | 32 | | | | | | | 9. Exhibit.2. Design Your Own Doll | 35 |

1. Introduction

1. Introduction

------------------------------------------------- ------------------------------------------------- 1.1 New Heritage Doll Company: Capital budget
In September 2010 Emily Harris was considering two proposals for investment for the company New Heritage Doll Company. As always, there are certain financial constraints that force the choice of a project and discard the other. The evaluation process for each project is hard, there are many details to consider, other data are not known with certainty and the only thing that can be done is an estimate as closely as possible.

Our role here is to help interpret information, work with it, develop surveys and help clarify the dilemma so that the end result is the choice of the most suitable investment project for New
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    FINA 505 Simulation

    • 4059 Words
    • 15 Pages

    FINA 505 Simulation

    In the first run, In 2009 the projects selected included: Toddler Doll Accessory Line, 'Match my Doll' Clothing Line, Retail Store Expansion in Northeast and New Doll Film/DVD. In 2010 we chose: 'Dolls of the World' Initiative, Expansion of Mail-order Catalog Business to Asia, Tween Book Series. In 2011: Replace Assembly Equipment at Sacramento Facility, 'Match My Doll' Clothing Line, Expansion of Concept, New East Coast Distribution Facility, New Inventory Control System for Warehouse, Acquisition of Children's…

    • 4059 Words
    • 15 Pages
    Powerful Essays
    Read More
  • Good Essays

    Why to Invest in Mattel
    • 1820 Words
    • 8 Pages

    Why to Invest in Mattel

    Mattel is the world’s #1 toy maker with more than 30,000 employees and more than $4 billion in sales. A well-established core product portfolio has set Mattel’s established position in the toy market much higher than their competitors. Its products include Barbie, Fisher-Price toys, Hot Wheels and Matchbox Cars, American Girl dolls books, and licensed Disney and Sesame Street products are just a few that have helped them reach such great profits throughout the world. Although Mattel leads the industry, it recognizes the complexity of staying on top in a highly competitive and shifting business. While keeping their sales outlets current, toy companies must constantly seek to achieve the next big hit. In addition the rising pressure of big-box retailers, the Internet, and catalog sales have affected the direction of the industry in more ways than one.…

    • 1820 Words
    • 8 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Herobuilders.com
    • 563 Words
    • 3 Pages

    Herobuilders.com

    Answer 1: According to the passage of the case the research done by the Emil Vicale- President of BBC Design Group has performed a descriptive study. He has performed a research for potential action-figure doll business. Descriptive study attempts to answer to questions like who, what, when, where and how. It is clear that while doing research for the potential action-figures business Vicale had to search for the answers Who are the potential clients which would be interested to buy these dolls? Which action-figures are the most popular among different ages? Where do the action-figure dolls mostly sell, in toy stores, or as souvenirs in specialized shops? In what quantities possibly the production should be in order to cover demand and not to overproduce? and other questions.…

    • 563 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Direct Labour
    • 844 Words
    • 4 Pages

    Direct Labour

    The Gen Toy Company manufactures a line of dolls and a doll dress sewing kit. Demand for the dolls is increasing, and management requests assistance from you in determining an economical sales and production mix for the coming year. The company has provided the following data:…

    • 844 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Disclosure Analysis Paper
    • 768 Words
    • 4 Pages

    Disclosure Analysis Paper

    Toys “R” Us, Inc. is the company that I will analyze. To analyze the disclosures of the company’s financial statement is important because it allows one to understand the position of the company. Toys “R” Us is one largest in the world toy retailers offering a selection of toys and baby products for families around the world. For more than 60 years, Toys “R” Us has been an all-time favorite for kids and grown-ups with many kinds of toys, games, learning aids, electronics, apparel and furniture. Merchandise is sold in 872 Toys “R” Us and Babies “R” Us stores in the United States and Puerto Rico and in more than 645 international stores and over 150 licensed stores in 35 countries and jurisdictions (About Toy “R” Us Corporate).…

    • 768 Words
    • 4 Pages
    Good Essays
    Read More
  • Better Essays

    Week Five Final Paper
    • 1136 Words
    • 4 Pages

    Week Five Final Paper

    This analysis will examine whether or not adding cedar doll houses to its product line will be both profitable and cost effective. Additionally, it will conduct a risk assessment evaluation of the new product line by examining the direct effect it has on the company’s cash flows. In order to help the CEO arrive at an informed decision, product costs, potential revenues, break-even points and level of return will be examined. Following the assessment, a recommendation will be made that summarizes the overall profitability and level of return this venture will have.…

    • 1136 Words
    • 4 Pages
    Better Essays
    Read More
  • Good Essays

    Gg Toys Case St
    • 2247 Words
    • 9 Pages

    Gg Toys Case St

    Robert Parker, president of G.G. Toys, was discussing last month's operating results with Audrey Hausner, G.G.'s conkoller, and David Morehouse, G.G.'s manufacturing manager. The meeting was taking place in an atmosphere tinged with apprehension because margins on thelr most popular product, the "Geoffrey doll," had been declining rapidly in the last few years due to rising production costs (summary operating results for the previous month, March 2000, arc shown in Exhibits 1 and 2). Parker saw no choice but to shift the company's product mix towards specialty dolls that carried a high price premium, and thus, a 34% margin. G.G. Toys was a leading supplier of high-quality dolls to retail toy stores throughout the U.S, The comPany had started with a unique design for molding highly durable dolls using vinyl and resin materials. G.G. quickly established a loyal customer base among retailers because of the high quality and popularity of its manufactured dolls. It soon established a major presence in the market with its high-volume Geoffrey doll product line. The company operated two separate plants. The Chicago plant was used for the production of various dolls. The Springfield plant was used solely to assemble doll cradles to complement the company's dolls. The Geoffrey doll was designed to be a replica of an infant boy or girl clothed in a simple pajama outfit with movable acrylic eyelids and jointed, movable arms and legs. Boy and girl versions of the doll were produced to almost identical specifications with minor differences in the…

    • 2247 Words
    • 9 Pages
    Good Essays
    Read More
  • Good Essays

    Ed Boehm
    • 803 Words
    • 4 Pages

    Ed Boehm

    After reviewing the case we have completed a SWOT analysis to get a better idea of where they are headed. The company’s strengths are numerous and promise success. They use a very high quality porcelain clay equal to the finest in the world and have the skill to make many different beautiful figurines. Mr. Boehm is not only extremely artistically talented but also has unlimited knowledge about the art market. He also leads promotion for the company and possesses great merchandising skills. Mr. Boehm could be named as a strength himself. The porcelain figures are becoming increasingly recognized as unique, and irreplaceable as well as many becoming collector’s items; the most intricate have been priced at over $20,000. The…

    • 803 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    New Heritage Doll Company: Capital Budgeting
    • 3236 Words
    • 13 Pages

    New Heritage Doll Company: Capital Budgeting

    In mid-September of 2010/ Emily Harris, vice president of New Heritage Doll Company's production division, was weighing project proposals for the company's upcoming capital budgeting meetings in October. Two proposals stood out based on their potential to strengthen the division's innovative product lines and drive future growth. However, due to constraints on financial and managerial resources, Harris knew it was possible that the firm's capital budgeting committee would decline to approve both projects. She also knew that New Heritage's licensing and retail divisions would promote compelling projects of their own. Consequently, Harris had to be prepared to recommend one of her projects over the other.…

    • 3236 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Good Essays

    P'kolino business case review
    • 568 Words
    • 3 Pages

    P'kolino business case review

    P’Kolino put together a solid snapshot of their business idea. It is evident that they are operating off of innovative ideas and have thought through their deployment strategy. I think the pitch started great with a brief executive summary followed by a great level of market analysis between the toy and the furniture market place. I would have liked to see the table on page 15 of their plan at the beginning of the furniture playroom section in order to get a brief overview, but at the same time, it provided a great recap of the data at the end. I would have liked to have seen their ‘The Team” section upfront. I think this adds instant credibility and the reader will keep this in mind throughout the entire pitch.…

    • 568 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Beauty Pageants and Kids: Research Paper
    • 1038 Words
    • 5 Pages

    Beauty Pageants and Kids: Research Paper

    Children competing in beauty pageants have a higher chance of eating disorders, mental health problems, and self esteem issues in the future. More then 2.5 million beauty pageants are held a year with over 3 million girls competing, 100 million being kids in the age range 4 weeks old to 18 years old. Nearly 6% of these girls will or are suffering from depression (Kelly, Christopher.).…

    • 1038 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Mattel Lean Manufacturing Case Study
    • 4195 Words
    • 17 Pages

    Mattel Lean Manufacturing Case Study

    On Sept 12, 2007, members of Congress, their staff, reporters, and the general public were all gathered in a U.S. Senate hearing room to discuss the issue of toy safety, how to make it better and improve it (Anne T Lawrence, 2008). What brought about the hearing was the Mattel Company, who is known as one of the “world’s premier toy companies” and was the Global leader in the design, manufacture, and marketing of toys along with other family products had ordered a series of recalls of toys and other children’s playthings. Mattel manufactures over 800 million toys annually. They began their business in Southern California in a garage workshop manufacturing picture frames and eventually the company started selling dollhouse furniture made from their picture frame scraps and when they realized the market potential they switched their business over to manufacturing toys. In 1959 Mattel created their most famous and popular toy, the Barbie Doll. The toy was considered a doll with which little girls could play out their dreams. Throughout the history of the company Mattel has continued to create and market popular toys such as Hot Wheels and Match Box. They have also merged with successful manufacturers (Fisher Price and Tyco), they also became partners with children’s program companies (Disney, Sesame Street, and Nickelodeon), obtained rights to manufacture popular product lines (Cabbage Patch, American Girl Dolls, Fisher Price and Harry Potter merchandise) and expanded their business by acquiring other companies like (The Pleasant Company).…

    • 4195 Words
    • 17 Pages
    Good Essays
    Read More
  • Good Essays

    Sportin' Life
    • 841 Words
    • 4 Pages

    Sportin' Life

    “Sportin’ Life” used the concept in a toy doll format as well as the posters…

    • 841 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Case Study Analysis of Panda Bear Toys, Caribou Toys and Grizzly Bear Toys
    • 1719 Words
    • 7 Pages

    Case Study Analysis of Panda Bear Toys, Caribou Toys and Grizzly Bear Toys

    It is a family-run business which has been producing high-quality and expensive nostalgic wooden toys for over 50 years. The products, targeting at both children and parents, are distributed via up-market retailers and department stores. It strives to continually improve the quality of its existing products and does not focus greatly on developing new product. The business strategy of it is to sustain its competitive advantage by differentiating itself in terms of high product quality, superior customer services and unique product feature which is ‘nostalgic’ focus. Its challenges include how to maintain the high quality of products and services: how to source and retain the skilled labor, e.g. craftsmen, how to expand production capacity to…

    • 1719 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Good Essays

    kuch bhe nhn hai yaar
    • 592 Words
    • 3 Pages

    kuch bhe nhn hai yaar

    A setup was performed in the Chicago facility each time a modification to the dolls was made.…

    • 592 Words
    • 3 Pages
    Good Essays
    Read More

Related Topics