New Hotel
INDEX 1. INTRODUCTION………………………………………………………………2-4 2.1. SPACE OF RELAX………………………………………………….…4-7 2.2. MEDITERRANEAN TASTE……………………………………..……8-9 2.3. SPA &FITNESS………………………………………………………10-12 2.4. BUSINESS AREA……………………………………………...….……..13
2. ANALYSIS OF THE TOURISM MARKET…………………..………..14-18 3.5. GENERAL ENVIRONMENT…………………………………….18-19 3.6. MICRO-ENVIRONMENT/COMPETITORS…………………….20-23 3.7. MACRO-ENVIRONMENT……………………………….……….….23 3.8. SWOT ANALYSIS………………………………………………..25-27 3.9. INVESTORS…………………………………………………….28-29
3. MARKETING PLAN………………………………………………….30-37 4.10. SEGMENTATION……………………………………………..38-43 4.11. PRODUCT DIFFERENTIATION…………………………….44-46 4.12.1. TOTAL QUALITY MANAGEMENT………………………47-60 4.12. MARKETING MIX……………………………………………….61-70
4. LEGAL FRAMEWORK……..71-72
5. CONCLUSION………………..73-74
6. BIBLIOGRAPHY……………….75
1. INTRODUCTION
‘Experience is not what happens to a man; it is what a man does with what happens to him’
SIVAS is a 4 stars hotel located in Ciutadella, a municipality belonging to the west extreme of Menorca Island. It is so close to the beach, situated on a cliff, being our customer, captivated by the sound of the waves from every corner of SIVAS.
All the senses are awakened to cover the delicate light and fresh scent of the islands in an area where nature and each especial corner of SIVAS live in
perfect harmony. We offer you an experience in which there is a fusion of the five senses, giving way to a world of astrophysics in which you can enjoy your new knowledge and practices about the stars each night are witness to the experience SIVAS.
Every moment and every weather, we offer a different picture that is framed within the walls surrounding the window. Morning, noon, dusk, night, storm, lightning, all that happens there is really fascinating, as part of a sensory experience.
‘Your soul will open through the five
2. ANALYSIS OF THE TOURISM MARKET…………………..………..14-18 3.5. GENERAL ENVIRONMENT…………………………………….18-19 3.6. MICRO-ENVIRONMENT/COMPETITORS…………………….20-23 3.7. MACRO-ENVIRONMENT……………………………….……….….23 3.8. SWOT ANALYSIS………………………………………………..25-27 3.9. INVESTORS…………………………………………………….28-29
3. MARKETING PLAN………………………………………………….30-37 4.10. SEGMENTATION……………………………………………..38-43 4.11. PRODUCT DIFFERENTIATION…………………………….44-46 4.12.1. TOTAL QUALITY MANAGEMENT………………………47-60 4.12. MARKETING MIX……………………………………………….61-70
4. LEGAL FRAMEWORK……..71-72
5. CONCLUSION………………..73-74
6. BIBLIOGRAPHY……………….75
1. INTRODUCTION
‘Experience is not what happens to a man; it is what a man does with what happens to him’
SIVAS is a 4 stars hotel located in Ciutadella, a municipality belonging to the west extreme of Menorca Island. It is so close to the beach, situated on a cliff, being our customer, captivated by the sound of the waves from every corner of SIVAS.
All the senses are awakened to cover the delicate light and fresh scent of the islands in an area where nature and each especial corner of SIVAS live in
perfect harmony. We offer you an experience in which there is a fusion of the five senses, giving way to a world of astrophysics in which you can enjoy your new knowledge and practices about the stars each night are witness to the experience SIVAS.
Every moment and every weather, we offer a different picture that is framed within the walls surrounding the window. Morning, noon, dusk, night, storm, lightning, all that happens there is really fascinating, as part of a sensory experience.
‘Your soul will open through the five