New Media and the Postmodern Loss of Authorship

www.TIMHAN.me

PLM2002 – Wri4ng and Publishing

!
!
!
!
!

PLM2002

Writing and Publishing
Online Media and Electronic
Media
New Media and the postmodern loss of authorship.

By: www.TIMHAN.me
!
Revised on: 02/05/2013

!
!
1

www.TIMHAN.me

PLM2002 – Wri4ng and Publishing

Contents
Page
1. Introduction ………………………………………………………………….3
2. Tipp-ex Campaign………………………………………………………...…4
3. Google Glass Campaign………………………………………………….5-6
4. Convergence…………………………………………………………..……7-9
5. Engagement……………………………………………………………..…10-12
6. Medium is the message……………………………………………………..13
7. Conclusion…………………………………………………………………….14
8. Bibliography…………………………………………………………...………15

!
!
!
!
!
!
!
2

www.TIMHAN.me

PLM2002 – Wri4ng and Publishing

!
INTRODUCTION
By 2016 it’s been predicted that there will be more mobile devices than people living on planet earth, it’s been said that there will be over 10 billion internet connected devices around the world (BBC, 2012). The 21st century consists tech-savvy consumers in hand with these high tech devices that are connected to the worldwide web, it has created a new generation of consumers that are constantly communicating thus nothing goes unheard, the rise of social media sites has allowed users from around the world to stay connected with one and another freely voice their own opinions to the masses.
The two advertisements chosen were specifically picked as their fine examples of successful new media projects that clearly have adapted the new forms of media interaction, focusing on the two examples, I will be using the two advertisements in order to explain how the development of technology in postmodern media culture have resulted in a change in the way advertisers are now targeting and engaging with their specific markets. The essay will be focusing on two New Media

Bibliography: London: Routledge, 1996. Google books. Web. 20 Jan 2013. • BBC NEWS, 2012