New Media Technologies: Overview and Research Framework

THE NEW MEDIA TECHNOLOGIES:
OVERVIEW AND RESEARCH FRAMEWORK

Linda Weiser Friedman
Professor, Department of Statistics & Computer Information Systems
Baruch College and the Graduate Center of the
City University of New York
[e-mail]

Hershey H. Friedman
Professor of Marketing and Director of Business Programs
Department of Economics
Brooklyn College of the City University of New York
[e-mail]

April 2008

THE NEW MEDIA TECHNOLOGIES: OVERVIEW AND RESEARCH FRAMEWORK

ABSTRACT

The so-called new media technologies – often referred to as Web 2.0 – encompass a wide variety of web-related communication technologies, such as blogs, wikis, online social networking, virtual worlds and other social media forms. First, we present several views or perspectives that may be used to answer the question, "what is new media?" Then we examine and review five critical characteristics of the new media technolgies – the Five C 's: communication, collaboration, community, creativity, and convergence. Finally, we look at some of the uses and applications of new media in a selection of disciplines. This overview provides a much needed framework for scholars and educators who wish to learn from and contribute to this field of study.

INTRODUCTION

There has been much written in the trade and popular press –and quite a bit in scholarly publications – about specific new media technologies and their use in business (see, e.g.,
Manyika 2007) and in other arenas. The so-called new media technologies – often referred to as
Web 2.0 – encompass a wide variety of web-related communication technologies, such as blogs, wikis, online social networking, virtual worlds and other social media forms.

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In the past, much was made of the supposed "death" and decline of old media – say, newspapers, magazines, television, radio – after all, the news in newspapers is very old compared to news over the Internet. Life magazine died

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