New Product Development Proposal
NEW PRODUCT DEVELOPMENT PROPOSAL
An assignment in Marketing Management
Submitted to Prof. Semila Fernandes
BY
Avik Chattopadhyay 13020841
Jerin George 13020841078
Neha Venkateshan 13020841
Priyanka Manchanda 13020841097
Srushti Shah 13020841107
Suraj Garg 13020841116
SECTION B
BATCH OF 2013-2015
TABLE OF CONTENTS
1. Introduction to the product and company mechanism (stage gate)
2. Identification of opportunity
2.1.1. Theory
2.1.2. Opportunity recognition
2.1.3. Opportunity Development
2.1.4. Opportunity Evaluation
3. Categorizing the new product
3.1.1. Disruptive innovation and Blue ocean
4. Idea Generation
4.1.1. Technique
4.1.2. Exercise
4.1.3. Methods
5. Idea screening
6. Concept Development
7. Concept Testing
8. Market Development Strategy
9. Business Analysis
9.1.1. Projected cash flows
10. Product Development
11. Market testing
12. Commercialization
13. Justification
13.1.1. Technical Justification
13.1.1.1. Feasibility
14. Marketing Strategy
14.1.1. Sprinter Model
14.1.1.1. Marathon Model
14.1.1.2. 4 Ps
15. Conclusion
16. Appendix
16.1.1. NPD and PLC
16.1.2. Roger’s Innovation Diffusion Model
INTRODUCTION:
The group came out with innovative ideas for a new product in the market. The new product would be launched by AUL Inc., a company that deals in cloth manufacturing and chemical plants.
The product that the group thought of is self-washing clothes. How this works is, that the cloth is treated with a solution of nano particles during the manufacture stage itself. This would form a layer on it. Due to this layer, one need not wash the clothes. One only needs to put them under the sun and the stains as well as the odors would disappear due t the action of the nano particles.
With this product, we plan to disrupt an entire market for detergents and washing machines.
STAGE GATE:
An assignment in Marketing Management
Submitted to Prof. Semila Fernandes
BY
Avik Chattopadhyay 13020841
Jerin George 13020841078
Neha Venkateshan 13020841
Priyanka Manchanda 13020841097
Srushti Shah 13020841107
Suraj Garg 13020841116
SECTION B
BATCH OF 2013-2015
TABLE OF CONTENTS
1. Introduction to the product and company mechanism (stage gate)
2. Identification of opportunity
2.1.1. Theory
2.1.2. Opportunity recognition
2.1.3. Opportunity Development
2.1.4. Opportunity Evaluation
3. Categorizing the new product
3.1.1. Disruptive innovation and Blue ocean
4. Idea Generation
4.1.1. Technique
4.1.2. Exercise
4.1.3. Methods
5. Idea screening
6. Concept Development
7. Concept Testing
8. Market Development Strategy
9. Business Analysis
9.1.1. Projected cash flows
10. Product Development
11. Market testing
12. Commercialization
13. Justification
13.1.1. Technical Justification
13.1.1.1. Feasibility
14. Marketing Strategy
14.1.1. Sprinter Model
14.1.1.1. Marathon Model
14.1.1.2. 4 Ps
15. Conclusion
16. Appendix
16.1.1. NPD and PLC
16.1.2. Roger’s Innovation Diffusion Model
INTRODUCTION:
The group came out with innovative ideas for a new product in the market. The new product would be launched by AUL Inc., a company that deals in cloth manufacturing and chemical plants.
The product that the group thought of is self-washing clothes. How this works is, that the cloth is treated with a solution of nano particles during the manufacture stage itself. This would form a layer on it. Due to this layer, one need not wash the clothes. One only needs to put them under the sun and the stains as well as the odors would disappear due t the action of the nano particles.
With this product, we plan to disrupt an entire market for detergents and washing machines.
STAGE GATE: