New Product Marketing Plan

TABLE OF CONTENTS
ACKNOWLEDGEMENT ……………………………………………………………………
APPROVAL LETTER …………………………………………………………………….
EXECUTIVE SUMMARY……………………………………………………………………..
THE CHALLENGE ………………………………………………………………………
• Product concept and description …………………………………………………
• Characteristics …………………………………………………………………..
• Strategies to be implemented……………………………................................
• Company’s strategic goals …………………………………………………......

SITUATIONAL ANALYSIS………………………………………………………………….
• Company analysis…………………………………………...............................
• Customers analysis…………………………………………………………………
• Competitors analysis……………………………………….................................

CURRENT MARKET ENVIRONMENT ANALYSIS……………………..........................

SWOT ANALYSIS ………………………………………………………………………………

MARKET SEGMENTATION & TARGETING …………………………………………………
• Analysis of market segmentation…………………………...................................
• Major segmentation variables for consumer market ………………………………
• Target market strategy …………………………………………………………….

MARKET RESEARCH
• Research questionnaire……………………………………………………………..
• Research objectives……………………………………………………………………
• Research findings………………………………………………………………………

MARKET POSITIONING ….…………………………………………...........................
• Positioning strategy …………………………………………………………………..
• Marketing mix (4p’s) …………………………………………………………………..

MARKETING STRATEGY
• Value proposition…………………………………………………………..
• Financial objectives………………………………………………………..
• Marketing objectives………………………………………………………….
MARKET CONTROLLING & BUDGETING …………………………………………………
• Marketing budget
• Cost price per unit and break-even analysis
• Trading profit/loss statement

ACKNOWLEDGEMENT

We would like to thank ALLAH Almighty, for finally making our efforts worthwhile. We would also like to thank Ms. Fariha Nadir our course instructor, Principles of Marketing, SZABIST, Karachi for her affable support and guidance in completing this