Select one: a. AOL. b. Myspace. c. Salon.com. d. The Well.
Which of the following is a community of members who self-identify with a demographic or geographic category?
Select one: a. affinity community b. sponsored community c. interest-based social network d. practice network
A Web site designed to give parents of home-schooled children a common discussion area would be classified as a(n):
Select one: a. practice network. b. sponsored community. c. interest-based social network. d. affinity community.
Which social network functionality allows users to easily post messages to the entire community?
Select one: a. message board b. e-mail c. instant messaging d. chat
All of the following statements about social networks are true except:
Select one: a. Yahoo visitors spend more than twice as much time on Yahoo as Facebook visitors spend on Facebook. b. Facebook's share of the total social market is declining. c. the response to display ads on Facebook is lower than on portal sites. d. much more is spent on advertising on portals than on social networks.
Adjusting the annual cost of automobile insurance based on mileage driven is an example of ________ pricing.
Select one: a. trigger b. utilization c. personalization d. fixed
All of the following statements are true except:
Select one: a. in auctions, prices may be variable or fixed. b. online retail sites are adding auctions to their sites. c. auctions constituted a significant part of B2B e-commerce in 2013. d. over a third of procurement officers use auctions to procure goods.
Social network participation is one of the most common usages of the Internet.
Select one: True False
Sponsored community sites are network sites created by government, non-profit, or for-profit organizations.
Select one: True False
Auction fraud accounts for the highest percentage of total Internet fraud reported to the Internet Crime Complaint